UPDATE


£20m Bridlington Leisure redevelopment underway


Work has star ted on the £20m redevelopment of a multipurpose leisure facility in Bridlington, following plans put forward by East Riding of Yorkshire Council. The new building is to be home to a


swimming pool, learner pool, a freeform pool with water features, two water slides, a changing village and swimming spectator seating for 150 people. The centre will also feature a health suite


with a steamroom, sauna, spa pool, showers and foot spa, with guests able to make the most of expert advice within a dedicated health and wellbeing consulting space. Details: http://lei.sr?a=D8M3r


Global fitness operator Fitness First believes it has unlocked the key to motivation and is investing approximately £270m (US$445m, €329m) over the next three years in bringing its global estate in line with its new philosophy. The gym chain has worked


with Professor Stuart Biddle of Loughborough University, UK, to understand motivation, in a bid to turn new year resolution recruits into long- term gym goers. The 82 clubs in the UK will


UK NEWS Fitness First to invest £270m


Functional training is at the heart of Fitness First’s new philosophy


benefit from new technology, better trained staff and a number of new workouts and services. This includes a growing focus on functional training, with ‘freestyle’ small group sessions offered on the gym floor. Twenty London clubs have been refurbished


and rebranded, with plans to complete 34 this year and the rest of the estate by 2016.


Around 55 per cent of Britons tried to lose weight


More than half of Britons tried to lose weight last year


More than half of Britons tried to lose weight at some point last year, according to new research from Mintel, which also highlights some of the key trends and tactics adopted by dieters. The research has found that two-thirds


of women in the UK claim to have tried to lose weight in 2013, while four in ten men also admitted to having thoughts relating to personal weight management. The 5:2 diet was the nation’s favourite,


with the method picked up by four in 10 diet followers. Details: http://lei.sr?a=n9A8H


Gym Group reaches final of European Business Awards


The Gym Group has been included among the final 100 businesses and Ruban d’Honneur recipients in the 2013/2014 European Business Awards sponsored by RSM international. As a Ruban d’Honneur recipient, the


company is one of 10 finalists for The RSM Entrepreneur of the Year Award category. It will now compete in a final round of judging, resulting in 10 overall category winners to be announced at a gala event in Athens on 27 May. Details: http://lei.sr?a=c7A3W


12 énergie primed for 30 new Ireland clubs


Health club franchisor and operator énergie Group has secured a deal with Abbey International Finance that will see up to 30 new centres roll out in Ireland over the next three years as part of an aggressive expansion plan. Abbey has committed €3m (£2.5m, US$4.1m) as part of an agreement that gives the finance house licence rights for the énergie Fitness, Fit4Less and énergie Fitness for Women brands in Ireland. énergie Group had already


Fitness First CEO Andy Cosslett says: “No


gym brand has gone to this length to support its members’ fitness. From the physical transformation of our clubs to a bold new brand identity, we are making a quantum leap forward for fitness and Fitness First.” Details: http://lei.sr?a=h3D3Y


énergie Group has secured a deal that will see 30 new centres in Ireland


granted rights to Abbey for the Leinster region following its acquisition of nine Jackie Skelly health clubs in 2010. With net assets in excess of €150m (£124m,


US$204m), Abbey also provided the financial clout behind énergie Ireland’s €500,000


(£413,000, US$680,000) ‘Big Scary Gym”’TV advertising campaign – created by ad agency Publicis in Dublin – which aired extensively during 2013 in a bid to consolidate the brand’s position as a major player in the Irish market. Details: http://lei.sr?a=T5N9V


Tees Valley Leisure launches The Golden Mile


Tees Valley Leisure has kicked off its Golden Mile programme aimed at inspiring primary school age children to run, walk or cycle 50 miles throughout the course of 2014. Designed to encourage physical activity, as well as being fun and offering rewards and


Read Health Club Management online at healthclubmanagement.co.uk/digital


personal achievement, pupils will be able to walk, jog, run or cycle a course marked out at their school – before or after school, at lunchtime and during PE lessons. The aim is to do one mile a week and 50 during the year. Details: http://lei.sr?a=C6C6y


February 2014 © Cybertrek 2014


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