ALL SYSTEMS GO IN 2014
SportsArt plans to make a significant im- pact on the UK fitness market this year, with product launches, new team members and a continuing focus on green technology. Throughout the company’s 30 year history, SportsArt has looked to push the bounda- ries, coming up with forward-thinking, inno- vative products, which benefit club opera- tors and their clients alike.
Now selling into 80 countries, the company is the fastest growing manufacturer of spe- cialty level fitness apparatus, having intro- duced more new equipment models than any other vendor. It also leads the market in eco-friendly action, through research, design and education on sustainable business solu- tions and practices.
This year promises to be a particularly busy one for the Taiwanese company, with no less than 100 product launches in the pipeline, including touchscreen technology, with the latest apps.
IHRSA, in March, will see the launch of the Status Line Strength and CV range, a pre- mium line with exceptional build quality and durability. Alongside this, the Performance Line Strength and CV will be launched, set- ting new standards and challenging percep- tions.
Eco-friendly equipment is an area SportsArt specialises in and through heavy investment in recent years, they have produced the ECO-POWR™ treadmill, followed by the revolutionary Green System.
Green System
Launched in 2007, the ECO-POWR™ tread- mill is engineered to use 32 percent less power than standard treadmill motors and
In addition to increasing its product range, SportsArt has also added to its team with a couple of heavyweight appointments in order to drive growth. Jeremy Jenkins has
can generate substantial savings for club operators.
The Green System will be one of the main- stays of the drive to increase the supplier’s share of the UK market this year. It is a circuit of cardiovascular machines, which utilise inverters to harness human-generated power from exercisers and then feed it back into the power grid as useable energy. This year a relaunch is planned for the Green System, which will allow the equipment to plug straight into a site’s electrical grid.
To back up its commitment to green fitness equipment, the company has also greened its daily operations by recycling paper, reus- ing boxes for parts packaging and replacing standard bulbs with energy saving fluores- cent lights, and uses 60-70 percent of post- consumer paper in cardboard equipment packaging.
Club owners who replace all their ellipticals and cycles with Green System products can see significant power offset savings.
Last year SportsArt’s Green System helped the Spectrum Leisure Centre, in County Durham, win an award for its climate change credentials. Installing 10 pieces of the Green System has helped the centre to significantly cut its energy bills.
been appointed the new UK managing director to spearhead the development of the UK market, with significant growth tar- geted in the next three years. Jeremy brings with him an in depth knowledge of the mar- ket gained from 25 years’ experience within the UK industry, having previously worked for FFI, Technogym and Matrix.
Ceri Lewis has further strengthened the team as national accounts business develop- ment manager, bringing with him a wealth of experience, as well as a detailed knowledge of complex strategic procurement projects and operational management.
With 18 years’ experience in the industry, at other equipment manufacturers, Ceri most recently worked for the London Organising Committee for the Olympic and Paralympic Games.
Furthermore, Daniel Billington, who has an operational background in education, joins as regional sales manager south and Rick Fowler, formerly of Service Sport, is the new regional sales manager north. “Following the appointments of a highly skilled and experienced team, I’m excited and confident that 2014 will be a strong year for SportsArt, as we bring a number of excellent new prod- ucts to the UK market,” says Jeremy.
Contact Tel: 01509 274440 Contact Email:
info@sportsartfitness.co.uk
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