News and jobs updated daily on
www.healthclubmanagement.co.uk Edited by Tom Anstey. Email:
tomanstey@leisuremedia.com JD Sports launches JD Gyms brand
Retail brand JD Sports has announced its entry into the gym market with the launch of its new JD Gyms brand. The inaugural site – a
former Fitness First club – is set to open in Hull on 28 February following a £1m refurb. The 1,950sq m (21,000sq ft) club will be equipped by Technogym and Freemotion, with around 70 Technogym CV stations complemented by Technogym strength kit, Freemotion’s Live Axis cable-based circuit and free weights. There will also be a functional zone with a training rig, where the gym will offer bootcamp-style sessions. Group exercise classes will take place in a
185sq m (2,000sq ft) studio; there will also be a separate group cycling studio. A DJ booth will add a buzz to the gym floor, while the whole club will be given a sporty feel
LA fitness – diversifying or downsizing?
LA fitness has rolled out its new high intensity, 20-minute signature classes across its UK and Ireland clubs, following their popularity at the operator’s new premium LAX facility in central London. The operator launched ‘LA20’ high
intensity 20-minute training sessions – originally piloted at LAX, where they were branded LAX20 – across all 79 LA fitness clubs on 6 January. The popularity of these sessions further
fuels suspicions that the company may make a move into the microgym sector. But amid these rumours of potential
JD Gyms will have an athletic, sporty feel to their interior design
with a running track motif worked into the interior design. Membership will cost £15–20 a month, including classes. JD Sports’ recent financial results, which
showed good performances particularly in its sporting division, would appear to put the company in a particularly strong position for expansion. Details:
http://lei.sr?a=s2F8h
Gloucester Quays leisure quarter launches
Peel Outlets has formally opened its new £60m leisure quarter at the Gloucester Quays outlet centre, which sees the addition of a 1,486sq m (16,000 sq ft) health and fitness centre. The fitness facility will
be operated by The Gym Group. It features a range of equipment – six MyRide virtual bikes, 24 exercise bikes, 23 treadmills, 20 cross-trainers, eight rowing machines, six steppers and 35 pieces of strength training kit. Other new offerings include a 1,600-seat,
LA fitness: Will some of its core estate be sold off? The £60m leisure development includes a The Gym Group low-cost gym
10-screen Cineworld cinema. The newly developed area also includes a number of restaurants and eateries. The leisure quarter takes Gloucester Quays outlet centre to 33,630sq m (362,600 sq ft), with
the 110-unit site expected to attract a footfall of 4 million people per annum by the end of 2014. “The opening marks milestone as it evolves
into a recognised regional outlet destination,” says Jason Pullen, managing director of Peel Outlets. Details:
http://lei.sr?a=y3w8j
Lower gym fees in prospect for 2014, says report
National chains of low-cost, hi-tech self-service gyms are set for accelerated growth in 2014, introducing new nationwide brands, bringing down monthly membership fees, grabbing market share and further squeezing established middle-market names whose future may
February 2014 © Cybertrek 2014
depend on reinventing themselves. These are among the predictions in a new report – 2013 review of the UK Health and Fitness Industry and an outlook for 2014 – released by Ray Algar, MD of Oxygen Consulting. Details:
http://lei.sr?a=2C8b6
Pure Gym tops leisure industry in Fast Track 100
Pure Gym has been named the highest- ranked leisure company on the Sunday Times Virgin Fast Track 100 list, coming in in 23rd place. The league table ranks Britain’s 100
private companies with the fastest-growing sales over the previous three years. The fitness operator has seen sales of
£30.6m this year and a 111.98 per cent increase in sales over the past three years. The Gym Group followed narrowly
behind Pure Gym in 25th place, with sales climbing to £22.6m in 2012 – a 104.32 per cent increase. The Gym Group now has 38 health clubs nationwide, with a further 26 in the pipeline. Details:
http://lei.sr?a=T4u9r
Read Health Club Management online at
healthclubmanagement.co.uk/digital 13
expansion and diversification there are also signs that LA fitness could be looking to downsize its core business and offload unprofitable clubs. The Sunday Times reports that
restructuring expert Andy Leeser has been brought in and is looking at a company voluntary arrangement (CVA), which allows troubled businesses to shed loss-making properties and focus on a smaller, profitable estate. Details:
http://lei.sr?a=t6c7R
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