Everyone Active (above left, with HCM editor Kate Cracknell) picked up three regional gold awards, while the Crown Spa in Scarborough (above right, with Leisure Media MD Liz Terry) won gold in the Yorkshire & Humber region
All clubs, no matter what their size or financial set-up, are
competing against each other in their local markets to provide the best experience and value for money for members
size or financial set-up, are competing against each other in their local markets, trying to provide the best experience and value for money they can to members.” Smaller independent clubs performed
brilliantly in the competition, winning four of the regions, with nine other top-three finishes. Crown Spa, based in Scarborough, won gold for the second year running for the Yorkshire & Humber region. Stuart Russell, health club and spa manager, said: “We pride ourselves on providing a quality facility and excellent customer service, so winning an award which has been voted for by our members is a real boost to everyone at the club. Achieving the regional gold award for the second year running is so rewarding for all the staff, and being presented with the bronze award for best club in the UK (under 2,000 members) is a major achievement.”
Another independent that entered for the first time was The Laboratory Spa and Health Club, with sites in Mill Hill and Muswell Hill in London. The Muswell Hill club collected a bronze in the competitive North London region. “We were so pleased to accept our
award,” said Sanchia Dennehy, assistant manager. “We cannot wait to make the most of the great news in our marketing and PR campaigns – it’s a really prestigious award and being involved was easy and very worthwhile. I feel sure our members appreciated having an outlet to share feedback on their beloved club.”
November/December © cybertrek 2012
CROSS-SECTOR APPEAL The public sector also delivered a solid performance, with Fusion Lifestyle winning gold in the East Midlands and South London regions, and Everyone Active claiming three regional golds – as well pipping David Lloyd Leisure to the prestigious title of Best National Chain. David Bibby, MD at Everyone Active,
said: “We’re delighted to have won two national awards this year, including Best National Chain, in addition to nine regional awards for our individual centres. These awards really represent the commitment, dedication and effort that our colleagues at Everyone Active put in on a daily basis, both in our centres and at head office. “I would like to say a personal thank
you to every one of them for their ongoing commitment to the company and its customers, and I would like to thank our customers for recognising this and voting for Everyone Active.” The franchise sector was also well
represented, with énergie Group taking four golds across its three brands, including Best Club in the UK with less than 2,000 members – won by énergie Fitness for Women in Eastbourne. David Beattie, group brand and marketing director, said: “The awards are particularly valuable to us as they are voted for by our customers. We’re thankful for their support in helping us achieve these fantastic accolades.” But the best performance by a group on the night came from Pure Gym, which
won 11 golds – including Best Budget Chain. This was the operator’s second year in the competition and the team took learnings from 2011, really engaging the membership in each of the clubs from the moment voting started back in February. Founder and deputy chair of Pure Gym,
Peter Roberts, said: “We’re delighted to have won these awards, which further reinforce our reputation as the UK’s leading affordable gym chain. This is a superb result as 450 clubs participated in this event, and again highlights the strength of Pure Gym in offering unique quality and value to its customers. “We would also like to extend our gratitude to our members who voted for us. Pure Gym is a concept that we, as a team, are deeply passionate about and we will continue to work hard to ensure that exercise becomes accessible for as many people as possible.”
FEEDBACK AND ENTRY As well as receiving marketing materials relating to the awards, all shortlisted clubs each receive a detailed Member Feedback Report. “These have become particularly popular with the smaller clubs, which don’t always have the time or money to conduct their own consumer research,” says Brown. If you would like to enter your
club, or clubs, to take part in the 2013 Health Club Awards, sign up now at
www.healthclubawards.com l
Read Health Club Management online at
healthclubmanagement.co.uk/digital 71
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