SHOW REVIEW
LIW 2012
Laura Dagg rounds up some of the highlights from this year’s event
provided a fantastic showcase for the health and fi tness industry. Visitors from across the UK and beyond were treated to an array of equipment demos, hours of free education and a number of exciting product launches, some of which are outlined below.
W
eisure Industry Week (LIW) 2012 took place at the NEC Birmingham on 18–20 September and
LIW will have a new, more inclusive layout in 2013 Next year, LIW will move from halls
17, 18 and 19 to the NEC’s bigger hall 4, resulting in a completely different and more inclusive fl oorplan that will focus on the synergies between the different sectors. The health & fi tness and pool & spa sections of the exhibition will run along the left-hand side of a four-metre runway, with leading suppliers forming the front row of this new format. The right-hand side of the runway, opposite
health & fi tness, will incorporate the eat & drink, play & attractions and leisure facilities exhibitors. This means that the products which cross the entire leisure industry and represent secondary spend – food, drinks, facilities etc – will be closer to health & fi tness and play & attractions, making the show more inclusive and representative of the whole industry.
2012 NEW PRODUCT LAUNCHES
ESCAPE FITNESS – various Escape showcased a range of new products, including Plyo Soft Boxes (see p72), a Fitness Bulgarian Bag – made from synthetic leather, so more hygienic for gyms, with different colours to denote
weight – and Eleiko Competition Kettlebells, again colour-coded by weight.
JORDAN FITNESS – free-standing punchbags The brand new Jordan Fitness designs are solid, portable, durable and, unlike other bags, can be punched, kneed, kicked and elbowed for a full combat workout.
LIFE FITNESS – SYNRGY360 The modular design of SYNRGY360 combines several popular total body, dynamic exercises into a system that helps personal trainers more effectively train individuals and groups, giving users unlimited ways to exercise. Gyms can choose four customisable exercise spaces – for example, a boxing space, rebounder space, cable motion space and versa cable space. The frame also features a monkeybar zone and TRX training zones.
Octane showcased its new LateralX November/December 2012 © cybertrek 2012
MATRIX FITNESS – ClimbMill, Ascent Trainer & Suspension Elliptical The ClimbMill – in which you effectively climb stairs – offers step position software to ensure that steps lock at the
lowest possible point, meaning users can easily step on and off the equipment. The A7xe Ascent Trainer has an
integrated 15” screen, plus built- in Matrix Fitness Virtual Active programming. This allows users to see their destination in the video content displayed on the console, feeling gradual terrain changes underfoot and hearing ambient sounds through headphones. The Suspension Elliptical features a
patented design that eliminates friction, resulting in a smooth and effi cient motion. The pedals allow the user’s ankles to fl ex naturally, therefore reducing the foot- tingling sensation sometimes produced by other machines, while the dual-action handlebars provide a total body workout that strengthens core muscles.
OCTANE FITNESS – LateralX A unique variation of the traditional elliptical cross-trainer, the LateralX offers a smooth, 3D motion that goes from a vertical elliptical stepping motion to an active side-to-side motion that adjusts electronically. Combining low-impact elliptical and lateral motion,
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