NOVEMBER/DECEMBER 12 LETTERS Write to reply
Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email:
healthclub@leisuremedia.com
Nuffi eld Health: Innovation in personal training Further to your article Personal Touch (HCM Sept 12, p54), we believe further development and innovation of the coaching aspect of the personal trainer role will be critical to its future success. Within this, it’s the development of the PT’s skillset in building relationships, coaching and inspiring behavioural change that will have the greatest impact. At Nuffield Health, our goal to inspire
and transform positive behaviour to benefit people’s health and wellbeing is greatly reliant on our ability to communicate the real and long-lasting benefits of tailored, one-to-one health and fitness support. We have therefore created the new role of health mentor – an innovation in personal training and coaching support. Health mentors will offer PT and regular coaching, combined with opportunities to access services in nutrition, physiology and physiotherapy – all included with the membership subscription. Our health mentors will be measured
Employee health should be a core corporate strategy for all businesses
Corporate wellness is evolving – and we must keep up
I was interested to read your feature on corporate wellness (HCM Oct 12, p82). I believe, if we’re to improve productivity, absenteeism and employee health, we need to engineer activity back into the everyday lives of the whole population. We need to offer ‘whole population’
solutions that support people across the wellness/healthcare continuum. The time is right for this to happen. The employee is ready, the employer is engaged with health as a core corporate strategy, and the government is driving prevention. Employers are already changing their
requirements, and the ‘whole population’ revolution has started. Network Rail has achieved 77 per cent engagement rates and a 63 per cent increase in physical activity; the UNO bus company has seen a 63 per cent reduction in blood pressure and 44 per cent reduction in cholesterol
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among its staff; and Enfield Council has seen 73 per cent employee engagement. These are not the only UK examples,
but they are proof that the change is already happening. Employers want to engineer healthy habits back into the lives of their employees because it’s good for their employees and good for the bottom line. Companies now require engagement across their whole population, with proof of increased activity rates and improved biometric results. What we now need are the right
offerings: simple behaviour change programmes that incorporate social media, rewards, incentives and game play alongside expertise, coaching and community support. We also need to embrace technology to create scale. Peter Croft EVP international, FitLinxx
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on the quality and health outcomes of the members they support, not just the number of sessions they deliver. They will be encouraged to think of how to personalise the experience for each member, allowing them to feel a greater sense of achievement. All of this should help reverse the high attrition rates for PT highlighted in September’s feature. Natalie Mumford Fitness & wellbeing director, Nuffi eld Health
Nuffi eld’s new health mentors will combine PT with coaching
November/December 2012 © cybertrek 2012
NOVEMBER/ DECEMBER
2012
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