WELCOME TO
HEALTH CLUB MANAGEMENT
New premium budget gymBUG opens p36
Bill Clinton at the Technogym opening p20 CONTENTS
03 Editor’s letter How can gyms cater for an increasingly diverse market without alienating certain niche audiences with their messaging?
06 Letters The time is right to embrace corporate wellness, says Peter Croft of FitLinxx
08 News round-up Leisure Connection gets a cash injection, and RAPs is launched for swimming professionals
16 International news Technogym opens its new wellness headquarters in Cesena, Italy, and Trainmore opens its fi fth fi tness facility in the Netherlands
18 People news Geraldine Tuck and John Tucker join the FIA’s senior team
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20 IHRSA update Bill Clinton attends the launch of the Technogym Village, and IHRSA publishes its latest health club consumer report
24 FIA update CEO David Stalker outlines the timeline for the production and publication of new standards for exercise referral
26 Competitive edge A Reindeer Run for the RNLI and a nationwide swim for Macmillan
27 Diary dates The Sports Facilities Expo takes place in Amsterdam in December
28 Everyone’s talking about... Olympic legacy How can the fi tness industry capitalise on the wave of enthusiasm generated by London 2012?
Take part in the Health Club Management reader survey:
www.surveymonkey.com/s/NQDN2R6
30 Interview Anastasia Yusina The president of Strata Partners talks to Kate Cracknell about a new medical fi tness concept, and creating products people will pay for
36 Getting the bug Kate Cracknell visits the inaugural site of gymBUG in St Helens – a premium budget operation that’s set to exceed expectations
40 Sweet truth A growing body of research points to sugar as the key culprit in the rise of obesity and chronic disease. What part can the fi tness industry play in tackling the problem?
48 Free: for all As free weights areas continue to grow in popularity, especially with females, how can operators make the most of the space?
November/December 2012 © cybertrek 2012
Anastasia Yusina on a medical model p30
Broadening the appeal of free weights p48
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