INTERNATIONAL IN BRIEF...
In-Shape acquires Millennium In-Shape Health Clubs has acquired the Millennium Sports Clubs network of fi ve full-service health clubs, all located in California, US. Millennium clubs are traditionally
higher-end facilities than In-Shape clubs, off ering a broad range of facilities including racquetball, tennis, indoor and outdoor pools, basketball and volleyball. However, the new owners do not currently plan to change the off ering, and In- Shape members will need to upgrade their membership if they wish to use the recently acquired sites. Nevertheless, a reported US$7m
has been set aside for upgrades and improvements at the fi ve clubs where needed, on a club-by-club basis.
X-Fit launches FitStudio Russian fi tness club chain X-Fit has announced the launch of a new franchise club group, FitStudio – a chain of aff ordable fi tness clubs. Igor Lukashov, X-Fit chair, says the new franchise is aimed at making “fi tness aff ordable, beauty achievable, people healthy, life happy”. X-Fit is accepting both existing and new clubs into the franchise group.
ZigZag heads to Australia Interactive fi tness equipment specialist ZigZag has entered the Australian market, signing a distribution deal with T e Fitness Generation. T e Australian-owned company has a 20-year history of partnering with global brands. In 2009, it also launched Healthstream, its own range of CV and strength kit. Andrew Cocks, national
marketing and communications manager at T e Fitness Generation, says: “We see the education sector, along with children’s group classes within gyms, as our main target market for ZigZag. As with the UK, some schools have gyms in-house, while others take their kids off -site for exercise programmes. However, schools and colleges are realising that child obesity is a huge problem and are investing in these areas to increase mobility and exercise.”
Technogym officially opened its new company headquarters – the Technogym Village – at the end of September. Located in Cesena, Italy, the new
development houses the entirety of the Technogym business, from office space, through research and innovation, to production. There is also an extensive
NEWS Technogym opens Wellness Village
wellness offering for staff, including a huge showcase gym and restaurant supplied with fresh local produce. Every member of staff is entitled to a personalised wellness programme, and the canteen serves only dishes that are low in salt and saturated fat. Even break-out areas in the office are
designed to encourage wellness, with healthy vending and exercise equipment alongside coffee machines. Office and meeting room chairs are replaced by Swiss ball-style ‘Wellness balls’. Designed by Antonio Citterio,
Medical fi tness for Strata Partners Technogym’s new Wellness Village includes
a huge showcase gym, which staff can access
Strata Partners has piloted a new medical fitness concept at one of its City Fitness clubs in central Moscow. “In Russia, doctors never advise their
patients to go to the gym. We wanted to do something to address that,” says Strata Partners president Anastasia Yusina. “We’ve created a ‘club in club’ concept: a
couple of extra rooms with medical fitness equipment for rehab, and three doctors on-site. Members have personalised programmes, paying extra to access these services. They also pay for PT sessions, attended by a doctor, in the main gym. “In the first month of the offering being
launched, turnover at the club doubled.” For more information, see interview p30.
Strata Partners’ new ‘club in club’ concept gives members access to medical services
Vital Balance partners with Pellikaan Linking in with Pellikaan’s aim to
Netherlands-based Vital Balance Group has signed an agreement with local health club chain Pellikaan to roll out a new Vital Balance Centre ‘shop in shop’ concept. The concept is based around use of the
V-Check – an instrument that, rather than focusing on visible symptoms, monitors the underlying causes of illness, health and vitality. Based on automatically generated recommendations, clients are provided with a plan for exercise, diet, relaxation and behavioural change – a six- or 12-month programme that’s overseen by a Vital Balance coach via weekly sessions.
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integrate more external professional guidance into its offering, where necessary coaches also interact with specialists such as doctors, physiotherapists, nutritionists, massage therapists and personal trainers. Meanwhile, clients are provided with a
monitoring kit – to measure weight, body fat, water and muscle mass – which sends all data wirelessly to a web portal. Based on a rental model, the inaugural
location – in Pellikaan Breda –launched in September. The concept will now be rolled out across other Pellikaan sites.
November/December 2012 © cybertrek 2012
Patricia Viel and Partners, the 60,000sq m of covered space sits within 150,000sq m of grounds. The design is highly eco-friendly, exploiting natural heat exchange to
minimise the need for heating or air-con.
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