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Keiser equipment provides maximum versatility with minimum footprint
First integrated sports medicine and diagnostic centre opens
Prime Health, a new sports medicine, diagnostic and performance centre opened its doors in August 2012. The first of its kind in the UK, the centre offers a broader vision of health; integrating the whole continuum of services
Prime Health aims to be a complete resource for people who want to look after their health and fitness. With Prime Health, everything is
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situated under one roof. This includes the latest technology in MRI scanning, digital x-ray and advanced ultrasound, as well as consultation rooms for the orthpaedic surgeons, physiotherapy suites, a private gym and mezzanine for classes. This creates a seemless integration of services and gives clients peace of mind that they are taking the fastest and most direct route back to health or sport. In total around 35 clinicians, therapists and
he brainchild of Justin Buckthorp, Performance Director, and Jonathan Shrewsbury, Clinical Director,
from diagnostics and orthopaedic consultations to physiotherapy, massage therapy, corrective exercise, personal training, strength and conditioning, nutritional therapy, life coaching and group exercise classes.
trainers will facilitate this process. Justin Buckthorp explained, “Prime
Health was created to fulfil a broader vision. Somewhere that a client could come to us and experience the entire ‘healthcare journey’ in a matter of days rather than months. With professional athletes we have on occasions been able to condense the process to one day – from MRI scan to diagnosis to treatment and initial corrective exercise. We want to support our clients 100% and give people access to this full range of services, should they need it.” In addition to facilitating the private healthcare ‘journey’, Prime Health has also been designed to be accessible to members of the local community. As Justin put it, “This centre is open to all. We have designed a range of services to suit every budget.” There is no joining or membership fee;
instead clients pay only for what they wish to use one month in advance. Prices start at £10 per class and £45 per hour for personal training, and go up from there, based on the experience and education of the coach they are working with. The state-of-the-art 10,000 sq ft site
Prime Health state of the art gym November/December 2012 © cybertrek 2012
is contained in two units on a business village in Weybridge. A multi-million pound
project, the centre features 12 consultation rooms, changing rooms, shower facilities, cutting-edge technology and equipment for use by the sports medicine team, as well as an open-plan gym and mezzanine. The gym features an array of Keiser Air equipment including Functional Trainers, Power Rack, M3 Indoor Cycles and M5 Ellipticals. Commenting on the decision to use
Keiser equipment, Justin Buckthorp said, “We want to support clients wherever they may be in their health: from post-injury rehabilitation to fitness to sports-specific athletic development. With Keiser’s equipment we can train across this continuum whilst minimising the footprint it takes up. The pneumatic technology also enables us to build speed and power in our athletes, which traditional weight stacks cannot match. We are incredibly passionate about what we do and Keiser’s equipment provides us with the technology we need.”
For further information about Prime Health call 01932 504999. To contact Keiser UK call 0845 612 1102 or visit
www.keiseruk.com
Read Health Club Management online at
healthclubmanagement.co.uk/digital 15
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