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sibec review


ANY QUESTIONS THE PANEL


David Stalker CEO, FIA


Sean Holt CEO, CIMSPA


Martin Kay Member of sporta National Executive


Martin Guyton Leisure contracts manager, Tonbridge & Malling Borough Council


Phil Attwell Director of sport & student activity, University of Exeter


Chris Holliday Head of leisure and community health, Walsall Council


In a Question Time-style forum held at SIBEC UK in May, suppliers and operators posed questions to a panel of industry experts. Katie Lewis summarises the key points


Q Should we be focusing more


on the benefi ts of wellness, in addition to fi tness? Gerard McCarthy, sales director, Dalesauna


Martin Kay I believe we’re currently missing out on the wellness opportunity: we talk about sport and activity, but not really about wellness. For example, I no longer have a desire to work out on a treadmill, but I could be teased into a spa. While I’m there, I might be encouraged to participate in some light exercise, such


as a walk. It’s about appealing to individuals. A ‘one size fi ts all’ approach is not effective.


David Stalker Wellness offers the sector a huge opportunity. Pendle Leisure Trust, for example, has created a fantastic wellness facility that’s making a signifi cant contribution to the wellbeing of the local community. We need to learn from this example and build on it. I welcome any wellness solution that puts our centres at the hub of the local community.


Q What’s the role of the public


leisure sector going forward? Phil Storey, CEO, Pendle Leisure Trust


Chris Holliday


The public sector is there to provide a service, but it’s not only for people who can’t afford to pay private health club prices. In the public sector, we’ve faced fi ve years of signifi cant budget cuts, and if we don’t take action to encourage more people into our facilities, public sector leisure centres may not exist in the future. In Walsall, 55 per cent of the adult population participate in absolutely no exercise – we need to encourage these people into our facilities.


David Stalker Public leisure providers need to move away from a ‘one size fi ts all’ approach if they are to tackle wider health issues. The public sector’s role is to identify


Pendle’s spa: “A signifi cant contribution to wellbeing in the local area” 70 Read Health Club Management online at healthclubmanagement.co.uk/digital


ways to tap new markets, rather than simply churning current gym members and leisure centre users. At a time when the NHS is struggling to cope with the rising cost of treating conditions that regular exercise could prevent, it seems to me that a 12 per cent market penetration just isn’t good enough – the public sector needs to bring in new people.


july 2012 © cybertrek 2012


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