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industry awards


HEALTH CLUB AWARDS 2012


The official shortlist has now been announced for the second annual Members Choice Health Club Awards, sponsored by Centrum Performance


T


he Health Club Awards, organised in partnership with Health Club Management, aim to find out which clubs offer


the best all-round customer experience based purely on ratings from members. This year, 450 clubs entered and 37,000


votes were cast between 1 February and 30 April. Simon Brown, MD of Health Club Awards, says: “The competition is all about engaging members and motivating staff, and that’s exactly what we’ve achieved. We’re absolutely delighted by the efforts made by participating clubs to get their members involved in the voting.” A total of 180 clubs and leisure


centres made this year’s shortlist in 24 regions around the UK, offering localised marketing benefi ts: every shortlisted club will receive the Members Choice Health Club Awards ‘Shortlist’ logo, plus a bespoke press release and access to a detailed Member Feedback Report. The next stage of the competition is a second phase of vote auditing, which will determine the gold, silver and bronze winners in each region and nationally.


member recognition The Laboratory Spa & Health Clubs, based in north London, have both been shortlisted this year. General manager Seb Barre says: “We’re absolutely


Winners celebrate at the 2011 Health Club Awards ceremony


thrilled that both of our clubs have been shortlisted – and the fact that this has been voted for by our members makes it even more signifi cant. We strive to go the extra mile for all of our members, and it’s great to see that our hard work and dedication has been recognised.” As well as the regions, there are national


categories for best Budget, Small, Medium and National Chains. QHotels, which won gold in the Best Medium Chain category last year, is shortlisted once again. Dave Heap, group leisure and spa manager, says: “We’re delighted to have 12 of our clubs shortlisted in the regions, and to be shortlisted for Best Medium Chain again. These awards are of great importance to us, as they are voted for by our members and give us a greater understanding of their thoughts, needs and opinions.” The énergie Group has had all three of


Exeter is one of DLL’s shortlisted clubs


its core brands shortlisted. David Beattie, brand and marketing director, says: “The Health Club Awards give a transparent indication of what customers think. To have 36 énergie sites shortlisted across all three brands is testament that our franchise owners are delivering great customer service and facilities. I would like to congratulate each and every club selected for the shortlist, and wish them further success in the winning stages.We’re equally delighted to have all three brands shortlisted for the National Chain categories.”


68 Read Health Club Management online at healthclubmanagement.co.uk/digital David Lloyd Leisure, which has entered


for the fi rst time, has a number of clubs shortlisted regionally and is in with a chance of taking the Best National Chain award. Huw Davies-Thomas, head of marketing communications, says: “We’re delighted that 16 of our clubs have been shortlisted and that DLL is up for the prestigious accolade of Best National Chain. There is no better recognition and honour than being nominated by our highly-valued members – the very people who drive us to provide the best facilities, services and expertise we possibly can.”


2012 AWARDS CEREMONY


The gold, silver and bronze winners for the regions, the national chain categories and the two Grand Prix categories – Best Club in the UK (under 2,000 members) and Best Club in the UK (2,000+ members) – will be announced at the second annual Health Club Awards ceremony, which takes place alongside Leisure Industry Week (LIW) on 18 September 2012. The black tie event, to be held at the Hilton Metropole Birmingham, will be attended by over 500 guests. Further details about the awards,


as well as ticket information, can be found at: www.healthclubawards.co.uk


july 2012 © cybertrek 2012


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