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INTERNATIONAL in brief...


New territories for Vivafit Vivafit has signed a master franchise agreement for four southern states of India – Andhra Pradesh, Kamataka, Kerala and Tamil Nadu – with the first gym set to open next month in the city of Bangalore. With this agreement, the Portuguese brand now holds two agreements in India, with another expected for the state of Maharastra before the end of the year. Vivafit has also signed its first


contract for Malaysia – the seventh country for the women-only fitness franchise – which allows for the opening of up to 200 gyms in that market. Te contract was formalised at the end of May between Pedro Ruiz, Vivafit CEO, and Cecile Jamoulle- Ögren, who also holds a contract to open 100 gyms in Singapore. Te first Vivafit centre in Malaysia


– and the sixth in Asia – will open within a few months and will be located in Kuala Lumpur. Before the end of 2012, Vivafit foresees the opening of at least two other centres in Singapore, and is negotiating its entry into the Indonesian market.


Fitness First gets functional In Germany, Fitness First has re- opened its club in Frankfurt’s MyZeil shopping centre following a refurb. Te operator worked with supplier


Escape Fitness to create a 300sq m freestyle area in the gym. Tis has been split into eight zones, with a different emphasis in each. Tese include a core, balance and strength zone; a power zone; and a sprint track for speed training. Te zones are equipped with core


boards, BOSUs, medicine balls, dumbbells, kettlebells, battling ropes, core bags and ViPRs, complemented by speed ladders, plyo boxes and TRX suspension trainers.


Precor enters New Zealand Following the recent launch of its Australasia office, equipment supplier Precor has partnered with Bernsport to distribute its commercial and consumer equipment throughout New Zealand.


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UFC GYM BJ Penn Hawaii opened in Honolulu in May – the fiſth UFC GYM. Te 3,440sq m club has been launched


in partnership with BJ Penn, Hawaii native and two-division UFC champion. “My new signature gym is not a traditional health club or just a fight


NEWS Signature club for UFC GYM


club, but offers all the tools you and your family needs to get results,” says Penn. Trough its ‘Train Different’ philosophy, UFC GYM embraces the workouts and lifestyle that have proven successful for Penn and other elite UFC athletes. Facilities at the new club include a


fitness suite with CV and resistance equipment, a dedicated grappling room, functional area and MMA zone devoted to martial arts training. Tere’s also a large group exercise studio offering hundreds of classes every week – from TRX Suspension Training to Hot Hula, Brutal Barre and signature programming like Daily Ultimate Training. A range of youth programmes are also available. UFC GYM is a brand extension of the


Polish clubs boost kids’ offering UFC GYM has opened its fiſth site, in


Honolulu, in partnership with BJ Penn


Gravitan in Poland has installed ZigZag’s dance mats at two of its health sports clubs as part of the chain’s junior offering. Te eight-mat Xer-dance systems, at


Targowek Retail Park and Janki Shopping Park, will sit within the Gravitan Junior section of the clubs, which cater for kids from the ages of six to 12 years, offering a range of activities that aim to improve motor activity, co-ordination and fitness. Fergus Ahern, MD of ZigZag – part of


Physique Sports – says: “Gravitan health sports clubs have a really strong family theme, much like Virgin Active and David Lloyd Leisure in the UK. Te dance mats fit perfectly with this, offering a fun fitness activity for the younger members.”


Ultimate Fighting Championship, in alliance with New Evolution Ventures (NeV).


ZigZag dance mats offer ‘a fun fitness activity for the younger members’


Hard Candy Fitness opens third site


Hard Candy Fitness – the health club brand launched by Madonna in conjunction with New Evolution Ventures – has celebrated the opening of its newest location in Santiago, Chile. Te 3,000sq m facility, which opened


last month, is the third Hard Candy Fitness club – clubs are already open in Mexico City and Moscow. Facilities include an aquatic centre and group fitness studios for dance, yoga, pilates and group cycling. With a high focus on design values, the club is centred around


Read Health Club Management online at healthclubmanagement.co.uk/digital


a beautiful atrium area. Madonna is due to visit the club next month. Hard Candy Fitness has also been


strengthening its social media presence. Trough fan interaction and content creation, it has seen its online social following grow significantly on several platforms. A recent ‘Bring Hard Candy Fitness to My City’ social media campaign produced an overwhelming global response from individuals eager to have the Hard Candy Fitness experience on their doorstep.


july 2012 © cybertrek 2012


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