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Elite athletes visit Athletes’ Performance during the sporting off-season, for rehab, prehab and general training


after your body. You have to think long- term. Some athletes really get that and come to us every year. Consistency is key.


IS ALL YOUR TRAINING SPORT-SPECIFIC? We try and pair up the trainers with the sports they’re most passionate about, but we don’t work on the skills side of things. More than anything we focus on movement, and a lot of movement patterns are similar across the different sports: multi-directional speed and so on. So essentially we’re still talking about the same exercises – it’s just how we apply those to each sport.


“OURS IS A VERY OFF-SEASON BASED BUSINESS. WITH THAT SORT OF PRIVATE TRAINING MODEL, YOU HAVE TO BE ADAPTABLE AND DIVERSE”


We do incorporate work that’s specifi c to the various sports, though, and we use equipment that allows for that. We use Keiser’s Functional Trainer and Air range in our gyms, for example, because the versatility of the equipment means we can make gym-based movements really specifi c to the sport – athletes are able to understand how the exercises they do in the gym translate to the fi eld. Ultimately though, it’s all down to the individual’s goals, and whether they’re with us for one week or eight we’ll create a programme around those goals.


DOES ANYONE COME TO YOU JUST FOR REHAB? Yes, and we have an excellent, very large physical therapy department. Our approach to physiotherapy is very


movement-based, really getting down to the cause of the problem. Sometimes we’ll see someone post-surgery, needing to get back on the fi eld, but actually most of the athletes who come to us are pretty banged up, with minor nicks and bruises. Our job is to get them back in peak condition, ready to perform. We try to bridge the gap between


rehab and performance. By working with the performance staff, the nutrition staff – by everybody working together –


july 2012 © cybertrek 2012


we’re able to get athletes back in form a lot quicker. We therefore say that, while we offer performance training, we also offer performance physio. It’s a seamless continuum between the two. But our rehab services aren’t open to


everyone: clients encompass normal, active adults through to professional/college/high school athletes, but all must be active. We don’t cater for senior citizen injuries or those who are not physically fi t.


SO YOU WORK WITH THE GENERAL PUBLIC TOO? Ours is a very off-season based business. In the US sporting calendar, there are really only three months of the year when athletes are able to come to us. With that sort of private training model, you have to be very adaptable and diverse. Mark’s vision is also to help as many people as we can. So yes, we do the training for a lot of elite athletes and we’ve had very good results and great credibility over the years. But in addition to that, we also work with youth sports and collegiate athletes, military personnel, and even everyday people – business executives, for example. In addition to our intensive programmes, we have membership packages for those living locally – for one-to-one and/or small group training.


Read Health Club Management online at healthclubmanagement.co.uk/digital 49


PHOTOGRAPH / MICHAEL MCNAMARA


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