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rehab


Athletes’ Performance has an ‘excellent, very large’ physio department


“IT’S ABOUT EDUCATING ALL OF OUR CLIENTS ON HOW SIMPLE, EVERYDAY STRATEGIES CAN BRING THEM SUCCESS IN THEIR OWN FIELD”


SO HOW DOES ALL THIS TRANSLATE FOR JOE PUBLIC? We’ve taken the AP philosophy and scaled it to an everyday person – for the ‘game of life’, as opposed to the ‘game of sport’ with our elite athletes. Elite athletes preparing for certain results


will have a very intensive programme. On the other hand, if we’re working with someone in a high-level, stressful job at a big corporation, we’ll focus more on nutrition, on mindset – on being psychologically ready – and create a sustainable programme for them over a longer period of time. But as with the elite athletes, the workouts are still about movement and functionality: these people are often sat at their desk or in a car all day, so we don’t want to sit them down at machines.


Recovery is also just as important for non-elite clients – from self-massage and hydrotherapy to the importance of sleep – and is often forgotten. We use a car analogy: if your fuel tank is full, full fl uids, tyres pumped up, performance kit on, you’ll be able to take that car as fast as it can go. But once you run out of fuel, you have to fi ll it up again. Really it’s about educating all of our clients, elite or otherwise, on how simple, everyday strategies can bring them success in their own fi eld. We try and give them the tools and understanding they need to do it on their own, when they’re not here at AP – an appreciation of the philosophy, of how it all works together to create a sustainable programme and stay fi t and healthy.


Programmes are all individually tailored


HOW DOES THE CONSUMER PROGRAMME WORK? It’s all about customisation and individualising the programme. Every one of our clients goes through an evaluation process: a dietician meeting, body composition test, a discussion around nutrition strategies, goal-setting. Then we go through a functional movement screen to distinguish their movement patterns and understand their injury history. It’s a 21-point test, and if they score 14 or less we send them directly to the physiotherapist – it means they’re not ready to train yet. Again, it goes back to the car analogy. If you just jump in a car and drive off, you won’t know anything about it and something might break down. With our clients – elite athletes and Joe Public alike – we want to know everything that’s going on with them. That’s why we do the evaluation – so we can customise the programme and not go backwards.


Warm-down: Baseball players undergo a session of post-training self-massage 50 Read Health Club Management online at healthclubmanagement.co.uk/digital


HOW SIGNIFICANT IS THE CONSUMER MARKET FOR AP? Since the company started, we’ve always had executive programmes and limited memberships, but over the last three years we’ve become very involved in corporate wellness, and that will continue to grow. About two years ago we did a pilot study with Intel. We were based in the Intel offi ces and worked with 100 of its employees, with a third-party university conducting a study on the outcomes – broader health outcomes as well as impact on fi tness levels. We got


july 2012 © cybertrek 2012


PHOTOGRAPH / MICHAEL MCNAMARA


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