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T e new facility operates in a similar way to a private members’ club, with a cap of 2,000 members Pure Club Med Gym opens in Paris


Club Med Gym opened its latest fi tness and wellbeing centre in the Place de la Bastille, in the heart of Paris, last month. T e club has been launched under


the new Pure Club Med Gym brand, a concept designed to off er members additional comfort and services. T e new club has a top-end,


contemporary feel, and was designed by the architectural fi rm Studio Marc Hertrich & Nicolas Adnet. It operates in a similar way to a private members’ club, with a cap of 2,000 members. Facilities at the 1,300sq m club include a


gym equipped by Technogym – including Kinesis, Vario and Pure Strength, plus integrated VisioWeb on all CV equipment.


T ere’s also a Pavigym small group training zone. T is is complemented by a studio timetable off ering over 70 sessions a week, including a number of classes exclusive to the new club. Membership costs €148 a month, paying on a month-by-month basis. T e club was designed with strong


green credentials, as well as inclusivity: disabled users have full access to all facilities, from the gym equipment to the showers, hammams and saunas. “By expanding its network with a


unique concept, Club Med Gym is pursuing its development strategy and continues to strive to bring ever more satisfaction to demanding fi tness and wellbeing fans,” says a spokesperson.


Migros launches ELEMENTS brand


Swiss co-operative the Migros Group has unveiled its new high-end health and spa club brand, ELEMENTS. Designed specifi cally for the German


market, ELEMENTS clubs will measure up to 5,000sq m, including spa and hammam or swimming pool. Eight sites are already in the pipeline,


with the fi rst set to open in Munich at the beginning of 2013. T e remaining seven clubs will open later in 2013: three further sites for Munich, two in Frankfurt and two in Stuttgart. “Our goal is to reach market leadership in the premium segment, with


july 2012 © cybertrek 2012


50 clubs in top locations”, says René Kalt, member of the executive board and head of the recreation division of Migros Zurich. With annual revenues of over €20bn and


more than 80,000 employees, Migros is one of the largest companies in Switzerland. It is structured into fi ve strategic business units – co-operative retailing, commerce, industry & wholesaling, fi nancial services and travel – and already operates 44 health clubs, eight golf clubs and four sports centres in Switzerland. Its German subsidiary, Migros Freizeit Deutschland GmbH, is led by Kalt and André Ehrlich.


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