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Health Club Management is IHRSA’s European Strategic Media Partner
The health club industry caters for 129 million members around the globe
Anytime Fitness is opening around 300 clubs a year
low-cost purchases. Rather, they talk about them openly and boast about their savings on social networks.” Low-cost fi tness facilities can have
a positive impact in many ways, adds Algar. “They’re introducing excitement and momentum into the global health club industry. They’re also challenging existing clubs to re-examine their own member proposition, because increasingly, consumers will question why they’re paying high fees if they’re receiving what feels, to them, like a self-service experience.”
The Americas Overall, the markets in North and South America are faring well in comparison with select European counterparts. Health club membership in the US
july 2012 © cybertrek 2012
Virtual classes can add value without too much extra cost
“INDEPENDENT PUBLISHER IBISWORLD SAYS THE US INDUSTRY WILL GROW BY AN AVERAGE 2.8 PER CENT A YEAR UNTIL 2017”
totalled 51.4 million members, compared to the 2010 fi gure of 50.8 million. Usage reached an all-time high of 102.5 visits per member in 2011 as revenue increased by 5 per cent to US$21.4bn. The number of health clubs remained relatively unchanged at 29,960 units. “Gyms and fi tness clubs have been
remarkably resilient,” notes IBISWorld, the world’s largest independent publisher of US industry research in its February 2012 report entitled Gym,
Health & Fitness Clubs in the US. The organisation predicts that the US health club industry will experience average annual growth of 2.8 per cent until 2017. The markets in South America
also continue to show positive growth indicators. Brazil still ranks high in the number of health club locations, second worldwide only to the US. Brazil, Argentina, Chile and Uruguay, combined, serve 7.2 million members at an estimated 24,000
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