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EFFW partnership for Active IQ Academy

SkillsActive has launched its new ActiveAmbition programme, in a bid to drive business growth by professionalising the active leisure sector and improving standards. The initiative will also look to raise the aspirations of current and prospective employers and employees through effective skills development. ActiveAmbition has been

EFFW has been using eLearning since May

Active IQ Academy has partnered with énergie Fitness for Women (EFFW) – the specialist female-only fitness and weight loss centre – in order to provide eLearning resources. From May, EFFW has been using Active

IQ Academy eLearning to deliver the Active IQ Level 2 Certificate in Instructing Pre- designed Exercise Sessions to all its UK staff. The partnership will help EFFW ensure that all staff are qualified to Level 2 and are included on REPs. Read more:

Everyone Active partners with British Rowing

More than 90 Everyone Active fitness motivators will receive training from British Rowing in a bid to increase the quality of rowing instruction at facilities with indoor rowers. The NGB will deliver seven four-hour

sessions to address a gap between the popularity of indoor rowing and the standard of gym instruction. Everyone Active group fitness development manager Michelle Bletso says: “This will help us provide the best gym experience for our users.”

Les Mills launches SH’BAM into UK fitness market

Group exercise programme provider Les Mills has introduced its SH’BAM programming to the UK fitness market. Featuring simple dance moves, SH’BAM

has been designed to allow people of all ability to take part. Unlike other dance-inspired workouts

that offer just one style of dance, SH’BAM combines basic dance choreography with a soundtrack of chart-topping hits, dance music, remixes of familiar classics and modern Latin tracks.


part-funded by the UK Commission for Employment and Skills, through the Employer Investment Fund (EIF). It will see SkillsActive working with employers, trade associations and stakeholders across the UK over the next two years. The new scheme will expand on the work undertaken on the skills protocol. James Emmett, head of employer engagement at SkillsActive, says: “It is widely recognised

The initiative aims to professionalise the active leisure sector in the UK

that upskilling existing and new employees is vital to the growth of the sector. “ActiveAmbition represents a framework

to provide improved skills delivery for the industry, building on the work undertaken by operators during 2011 to create the Skills Protocol and a report by the Skills Protocol Employer Leadership Group (SPELG)”.

Games platform and iPhone app from Fitbug

NEWS SkillsActive launches ActiveAmbition

Fitbug’s new Games Framework allows teams or individuals to compete against each other in virtual challenges

Fitbug Holdings, the AIM-listed provider of online personal health and wellbeing services, has launched a new Games Framework and iPhone app as an extension to, allowing users to increase their exposure to the Fitbug service. Using Fitbug’s established Connected Health

platform, the new Games Framework allows teams or individuals to compete against each other to complete virtual challenges. The new capability encompasses Google

map-based progress and hotspot graphics, Chatterbox and social media features, as well as team leader boards. It builds on Fitbug’s previous league challenge, Fantasy Footfall, and is part of the

Read Health Club Management online at

Fitbug games offering that can be customised and branded to meet client requirements. The new Games Framework supports

Fitbug’s corporate sales strategy of encouraging employee health and wellbeing – resulting in a reduction in direct medical costs and the hidden costs associated with absence. Fitbug has also launched its first iPhone app,

which allows Fitbug members to log physical activities and nutritional input, amend their goals and check their daily step progress with a new, easy-to-use mobile interface. The aim is to motivate users to track progress and encourage fitness dynamically, while on the go. The app is free and can be downloaded by Fitbug members from the App Store.

july 2012 © cybertrek 2012

image: marcelwavebreakmedia ltd/

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