fi tness testing
ONE, TWO, THREE TESTING
Is fitness testing being fully
utilised as a way of recruiting and maintaining members? Kath Hudson looks at the opportunities the latest technology offers
B
efore embarking on an exercise or diet regime, it makes sense to have a fitness test. Not only does it give an
accurate assessment of the individual’s overall health and body composition, which will inform the correct training programme, but regular testing is a motivating factor. Everyone works that little bit harder when they’ve got a test coming up, and the results show members the fruits of their efforts, as well as highlighting if tweaks need to be made to the workout. Not only that but, if a member is
becoming disenchanted because they haven’t dropped a couple of dress sizes after six weeks of regular visits, a fi tness test can prove that physiological changes have taken place as a result of their working out, thereby demonstrating the value of continued attendance. But how many gyms are using
this potential retention tool – this opportunity to connect with members? With new technology making it easier than ever to conduct fi tness tests, and equipment such as the Wattbike even incorporating it into its inbuilt software, there aren’t really any excuses for not offering a test. It could be offered as part of the membership, or as an add-on to be offered by personal trainers. Not only that, but the more the
health club industry starts to monitor the health and fi tness of its members, with outcome data made available, the more credibility it will gain in the eyes of healthcare professionals – al of which creates a compelling case to get testing.
inbuilt monitoring Wattbike enables the rider to train using a combination of heart rate, power and cadence, ensuring a high quality workout at an optimal level for the individual’s fitness. It measures 39 performance parameters, 100 times a second, and offers a wide range of benchmarking fitness tests, including the three-minute
The Wattbike incorporates a number of fitness tests, including a three-minute aerobic test
68 Read Health Club Management online at
healthclubmanagement.co.uk/digital april 2012 © cybertrek 2012
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