APRIL 12 LETTERS write to reply
Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email:
healthclub@leisuremedia.com
sport and fi tness are moving closer together I read with interest your editor’s letter in the February edition of HCM, which looked at the concept of ‘the sport of fitness’ (HCM Feb 12, p3). I believe there’s an increasing demand
for innovation in the world of fitness, which for some segments of the population has led to a desire for structure and competition – the bedrock of sport as we traditionally understand it. Fitness and sport are increasingly closely linked. Fifteen years ago, the sports club was
the focus for mass participation, with team sports dominant. Since then, there has been a swing towards individualisation in sports and leisure activity. Sport needs to accommodate itself to today’s lifestyles to keep people playing beyond school. At Trys Rugby, we are looking to
Fitness First believes it has created a successful formula for the Middle East
international standards in the middle east region
I was interested to read the recent feature on the fitness industry in the Middle East (HCM March 12, p71). While certain areas might lack international standards of service, at Fitness First Middle East we pride ourselves on a superior customer service delivery. One of our core values is member
experience, from the day they join throughout their time with us. We continually invest in our staff and our clubs, introducing the latest innovations. The market in the Middle East is
indeed fragmented, simply because of smaller operators and residences running their own gyms. This, however, is not uncommon in a number of western countries, including Canada and the US. To address this, we provide an offering that extends far beyond that of the
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smaller operators and residential gyms. We are better funded, better equipped and have a management team that brings to the table a wealth of experience and know-how which allows us to successfully operate across the Middle East region. We offer our customers a one-stop
club that provides them with a full service fitness environment, including added value elements such as free group exercise, swimming pools, freestyle (functional training) areas, members’ lounges for socialising, and luxurious changing and relaxation areas. Our continued and significant growth,
as well as our customer loyalty, is a testament to our successful formula. mark botha sales and marketing director, fi tness fi rst middle east
Read Health Club Management online at
healthclubmanagement.co.uk/digital
Sport must adapt to today’s lifestyles to keep people playing beyond school
april 2012 © cybertrek 2012
leverage the success of touch rugby, whose English leagues attracted 15,000 players last year. It’s a five- or six-a-side format, faster and non-contact; it’s played on floodlit, synthetic surfaces available year-round; and it’s suitable for all ages and genders – not only those serious about rugby, but also those who are just looking for a fun way to get fit. Traditional team sports will always have
their place, but the future of the British sports industry is about change, and fitness and health are top of the agenda. andy baker ceo, trys rugby centres
APRIL 2012
PIC: RACHEAL GRAZIAS /
WWW.SHUTTERSTOCK.COM
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