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UPDATE


£4.1m refurbishment planned for Essex centre


Castle Point Borough Council (CPBC) is to undertake a £4.1m refurbishment of Waterside Farm Leisure Centre in Canvey Island, Essex, after the scheme was given the green light. The project was approved at a special


cabinet meeting on 8 March, with work due to start in May. Morgan Sindall has already been appointed as the lead contractor. Work will include a refurbishment of the


dry side changing areas, sauna and first aid room, as well as an expansion of the fitness suite.


A Worcestershire leisure centre is set to see its energy bills cut dramatically after work was completed on a project to allow it to use waste heat from a nearby crematorium. Heat generated from the


flue gas cleaning process at the Redditch Crematorium will be reused throughout the Abbey Stadium Leisure Centre under the innovative, yet controversial, project. Redditch Borough Council


(RBC) is behind the scheme – completed by Drivers Jonas Deloitte alongside ISG – and aims to create one of the greenest leisure centres in the UK, with the process providing 42 per cent of the facility’s yearly heat requirements. Julian Record, director of Driver Jonas


Gunnell (centre) attended the launch of the gym


Sally Gunnell opens revamped Suffolk gym


Olympic and Commonwealth gold medallist Sally Gunnell has unveiled a new-look gym at Bury St Edmonds Leisure Centre, Suffolk, following a £250,000 refurbishment project. Abbeycroft Leisure manages the facility,


which has received more than 110 pieces of Matrix Fitness equipment – including the Virtual Active workout experience. The gym also offers a new functional


training area, which has a TRX suspension area and a Power Plate zone. Kettlebells and ViPR training bars are also available. Details: http://lei.sr?a=C1f0W


Tone secures Active Villages contract in Devon


Tone Leisure has secured a contract to operate phase three of an ongoing Active Villages programme in three Devon districts. Funded by Sport England and Devon


County Council, the initiative is designed to provide rural communities with the chance to experience the fun of sport and encourage people to adopt active lifestyles. Due to commence last month, the


contract will see Tone deliver the Active Villages programme in North Devon, Mid Devon and South Hams. Details: http://lei.sr?a=K6z2B


10 LA Fitness launches member pledge


LA fitness has launched a new Member Pledge scheme as part of its strategy to improve customer service and member experience across its 79 sites in the UK. As part of the Member Pledge, the company has launched a new website outlining its policy on everything from security to flexible membership contracts and what to do if personal circumstances change. In a statement, the company


said it recognised that the gym sector has “not always had the best reputation for customer service”, but that it was determined to underline the work it has done behind the scenes to create a better member experience. LA Fitness chief executive Martin Long says:


LA Fitness CEO Martin Long says the pledge is a key initiative


“This Member Pledge sums up the progress we have made over the past two years to improve our service standards - not just in the first few days of your membership, but throughout a member’s fitness journey with us. “We know we don’t always get it right, but


we think this shows our confidence in how much we have improved.” The pledge was launched as the privately-


owned company announced its trading figures. During the nine months to 31 January 2012,


Read Health Club Management online at healthclubmanagement.co.uk/digital


the number of LA Fitness members increased by 11,000, taking the total to 200,000. Like- for-like sales for January rose by 3 per cent compared to 2011, while the annual member retention rate rose by 4 per cent. In the 15 months to October 31, 2011 LA


Fitness posted a turnover of £112m – up from £92m – and underlying earnings of £20m, which is a 9 per cent like-for-like increase on the previous comparable period. The group is in the midst of a £30m investment


and brand repositioning programme, which has seen it refurbish most of its 80-strong gym chain and overhaul its member experience. Details: http://lei.sr?a=b3E3b


april 2012 © cybertrek 2012 The innovative project will significantly reduce the centre’s energy bill


– reducing the energy demands of the centre and the crematorium emissions.” RBC calculates that installing the new


Deloitte, says: “The Abbey Stadium project is an innovative development that has enabled the council to reach two key objectives


scheme will cost approximately £85,000, yielding annual gas savings of around £16,800 based on current fuel inflation – giving a payback period of just over five years. Details: http://lei.sr?a=p5N3u


NEWS Eco-friendly Redditch centre completed


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