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retention software


Industry Leaders Choose


Retention Management


“We ran a trial with Retention Management alongside another


provider of a similar product.


Every club chose Retention Management as the product that gave them the best results. We are now looking to rollout to more sites.”


Paul Ramsay,


Group Operations Director 3d Leisure


Email and Social Media Solutions for Today’s Fitness Industry


C Contact us today...


make more money tomorrow!


(+44) 01527 870875 UKSales@RetentionManagement.com


SmartCentre gives gym users instant feedback and results


raven Swimming Pool and Fitness Centre, a local authority facility, explored many different software and


training providers before choosing Pulse SmartCentre. Installed in September 2011, SmartCentre has been readily adopted by members. Management are delighted by how quickly the membership – with its strong over-50s bias – has learnt to use the simple interface technology, as well as by the impact it has had on usage across the gym floor, in particular with resistance equipment. SmartCentre’s ability to support,


guide and engage the user on safe and maximum exercise performance, along with instant feedback and results, is breaking down the barriers when it comes to equipment that some users have previously been intimidated by.


A 24 per cent rise in new members is being linked to the user-friendly software


CRAVEN SWIMMING POOL AND FITNESS CENTRE, NORTH YORKSHIRE, UK


Supplier: Pulse SmartCentre Date of project: Since September 2011


In addition to the gym, there is now a kiosk in the main reception


Following the initial success,


the council was keen to extend the technology outside the gym environment and installed a second kiosk in the main reception hub, enabling swimmers and fi tness class participators to record, track and monitor their results via the inbuilt activities feature in Pulse SmartCentre. The software’s greatest impact on


the business has been the 24 per cent increase in new membership and 6 per cent decrease in attrition over a fi ve- month period. At the time of installation there were 1,200 members, with a projected membership base of 1,500 by September 2012. However, this target was exceeded in less than six months. Craven Swimming Pool and Fitness


is now being viewed as a blueprint of best practice for other local authorities in the UK; if it continues to improve at the current pace, the facility will achieve cost-neutral status by 2013.


april 2012 © cybertrek 2012


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