INDEPENDENT NEWS Redevelopment at Soho Gyms
London-based independently owned gym chain Soho Gyms has completed refurbishment works at five of its six clubs in the capital. According to managing
director Michael Crockett, the upgrading of the club portfolio is part of a restrengthening of the Soho Gyms brand. Speaking to Health Club
Management, he said: “We decided to position ourselves at the lower end of the high- end market. As part of that decision, we made it a priority to look after the members we already have and make sure they are taken care of.” Three of the gyms – Covent Garden,
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Soho Gyms has invested just over £1m in redeveloping its clubs The one remaining club to receive a major
Camden and Clapham – have seen major works to improve facilities. The Clapham gym now offers an extra
10 per cent floorspace, including a new second studio which can open into the main studio for extra capacity. There’s also a bigger gym floor, a new LED lighting scheme, improved changing areas and a new café area. Similar works were completed at Camden and Covent Garden.
facelift is located in Earls Court. Crockett says agreement has been reached with the landlord to add an additional floor and he expects to complete the refurbishment later this year. The company has so far spent just over £1m on the redevelopment programme. “We are looking to build more gyms in London
soon, but felt our priority was to make sure our existing gyms were all on-brand and reflected our unique Soho spirit,” says Crockett.
truGym opens fourth site in Bromley
Independently-owned budget chain truGym has launched its fourth health and fitness club in Bromley, Kent. The 1,300sq m (14,000sq ft)
club, which opened in March, joins sites in Maidstone, Peterborough and Plymouth in the portfolio. The equipment at each
club has been supplied by Evolution Fitness. All truGyms are open
from from 6am–10pm and are manned during opening hours. Monthly membership begins at £9.99, which includes a selected range of group exercise classes such as Body Pump. Yoga and Zumba are also available at an extra cost. According to Parm Singh, director and
truGym offers monthly memberships starting from just £9.99
club later this year,” Singh told Health Club Management. “In fact we’ve very recently recruited our
owner of truGym, the company is looking to expand aggressively and will also look to add franchising services. “So far all clubs have been company-owned, but we are looking to open our first franchised
april 2012 © cybertrek 2012
first franchisee, so we’re actively looking for a site for him to operate.” Singh added that he is looking to add seven
further sites to the portfolio during 2012, increasing the total number of truGyms to 11. Details:
http://lei.sr?a=P7M3D
“ Our initial decision to purchase Keiser equipment was based on its appeal to different population groups. The reality is that it is universally loved by everyone from the very fit to older adults. We have been so thrilled with it that, wherever space allows, we have included it in our standard equipment specification.”
Neil King Commercial Director SLM (Everyone Active)
Keiser UK Ltd 0845 612 1102
www.keiseruk.com
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