Client From Page 87
ing anyone as a new client and in turn, your business struggles.
This scenario has left many small business owners frustrated and wondering,
“Why is it so hard? I only want to help people and I’m really good at it, why aren’t there more people for me to work with? I just don’t get it!
Words of Wisdom
The key to ending the frustra- tion and beginning a consistent flow of clients who love and need what you offer and that YOU love working with, is to create a perfect client profile for your business. This one simple act can make an enor- mous difference in the time and energy it takes to begin attract- ing more clients that are well served by your soul’s purpose, what you are passionate about and what you do best.
Developing Your Perfect
Client Profile in Four Easy Steps:
“You must love
yourself before you love another. By accepting yourself
and fully being what you are, your simple presence can make others happy.”
Author Unknown 88
Get crystal clear about what gifts you are meant to share and the things you are most passion- ate about doing in your business and do only that!
Understand and be able to articulate what benefits and transformational experiences this work provides to your clients.
Aug/Sept 2011
Make a list of the traits that potential clients who are best served by this work have in common. These can be de- mographic traits such as age, gender etc., but can also be pains, problems and common life experiences.
Refine this group by defining what segment of this popula- tion is best suited to be YOUR client by listing qualities that you want your clients to have such as a sense of humor, the ability to commit to the process, willing to do the work, under- stand the value of the work you do, etc.
Be sure that new products, programs and the marketing ma- terials that promote them are in total alignment with this Perfect Client Profile and you’ll be well on your way to an abundance of perfect client relationships!
Kim Turcotte, fully supports service- based business women like you through the process of creating and implementing an authentic brand and a robust line of products and services totally aligned with your passion and your soul’s purpose. Visit Kim online at
www.growyourdivinebusiness.com or
www.creatingwebsitesthatwork. com.
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