Ready, here it is – the most compelling reason to create your perfect client profile is so you can attract more clients, help more people, and of course create a consistent flow of income into your business.
When you are really clear about who you serve, you are able to create products, services and marketing messages that resonate on a very deep and emotional level with those who need you most (your perfect client)!
Again, it sounds so simple, but you’d be surprised how many soul-based, passion- driven, business owners enter into their busi- nesses without any idea of who it is they are meant to serve. They are so passionate about helping people that they often set out to help everyone who needs it. They open their doors, “hang their shingle” and try to cre- ate and market services to anyone and everyone who might need anything they can offer.
could be further from the truth. When you aren’t able to focus and “speak to” your perfect clients, the messages you are sending, including marketing messaging, aren’t being heard – no-one really thinks you are talking to them, and
you thinking, “who is this person and why are they yelling?”, but they wouldn’t be thinking, “wow, I have to hire that person.”
“Clearly defining who your perfect client is, exactly how you serve them and what outcomes they can expect is the key to creating an abundance of client relationships. When you try to serve everyone, your
However, if you were in that same crowded room and you were very clear about who your perfect clients were, you could find those individuals in the crowd and speak directly to them about what you have to offer. No more yelling to the entire audience, only meaning- ful conversations with people you know you can help and who you resonate with.
offerings and your marketing becomes a messy mishmash of information that is often very confusing for you and your potential client to navigate.”
you have trouble attracting any clients at all.
There is a common misconception by practitioners that the broader your “target market” is, the more potential you have for attracting loads of clients and of course, making more money. But nothing
Think of it this way, if you were in a crowded room and just started yelling out loud, “I can help peo- ple, I can do this and I can do that, I can help everyone in this room”, the crowd would be looking at
aspiremag.net
Clearly defining who your perfect client is, exactly how you serve them and what out- comes they can expect is the key to creating an abundance of client relationships. When you try to serve everyone, your offerings and your marketing becomes a messy mishmash of information that is often very confusing for you and your potential client to navigate.
The result – potential clients, including those that are perfect clients for you, don’t pay atten- tion, they don’t hear what you are saying, you have trouble attract-
See Client page xx 87
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