health club awards
MEMBERS’ CHOICE Shortlist for inaugural health club awards announced
The shortlist has been announced for the first ever Members’ Choice Health Club Awards, supported by Health Club Management
T
he Health Club Awards are unique, being the first consumer awards for the industry. Clubs that enter
are rated by their members, who answer a series of 15 questions about facilities, customer service and value for money. Simon Brown, who runs the competition, explains: “Belonging to a good health club is a rewarding experience. Members probably spend more time there than they realise and it’s become an integral part of their lifestyle. For the club, it’s not easy to get every aspect just right. It requires a lot of hard work and a belief that members should have a rewarding experience every time they visit. “The Members’ Choice Health Club
Awards aim to fi nd out which clubs are providing the most rewarding experience by asking members to rate their club. There’s no judging panel, no submission to write, no telephone interview – just the thoughts of members across the UK on how good their own club is. By rating clubs this way, we will fi nd out who’s giving the best membership value in regions around the country.”
Liz Terry, managing director of The Leisure Media Company, adds:
“Creating a successful club isn’t simply about providing the best facilities – it’s about the staff, communication, customer service and whether the club provides value for money. The Health Club Awards are designed to recognise clubs that are excelling in these areas, giving a new dimension to their marketing efforts.”
THE METHODOLOGY Between January and March of this year, more than 16,000 members completed the questionnaire about their club. Across each of the 14 regions in the UK, clubs were subsequently ranked based on their average score, with up to 10 clubs then shortlisted in each region provided they achieved the minimum numbers of votes required. In phase two of the competition,
clubs’ scores will be weighted according to their percentage return rate – ie number of votes as a percentage of their total active membership during the voting period. This will determine each club’s fi nal score and ranking both regionally and nationally.
MEMBERS’ CHOICE HEALTH CLUB
2011 AWARDS
Offi cial Media Partner
www.healthclubawards.co.uk
healthclubawards.co.uk Gold, silver and bronze winners will
be awarded for each region, in addition to which individual Grand Prix Awards for Best Club in the UK will be awarded in two categories – over 2,000 and under 2,000 members. “The format of the award scheme
enables small, independent clubs to compete on a level playing fi eld with the larger chains. This was one of our core aims when designing the competition format,” says Brown. One such club to make the shortlist
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is Activzone in Guildford, Surrey. Gym owner Sonja Botha says: “The reason for our success is purely down to our fantastic staff. They make people feel welcome – our club is non-intimidating and friendly. Sometimes it’s hard to get our members to leave when we need to lock the doors for the night!” There are also national categories
for larger groups of clubs, including Best National Chain for operators with 30 sites or more. Nuffi eld Health, which entered most of the sites in its estate, has 30 clubs shortlisted. “We know this is down to the hard work of our staff,” says regional director Ceri Morgan. “It’s a real testament to them that so many of our members took the time to vote.” Meanwhile, Best Medium Chain will
be contested between QHotels and two of the budget brands: Pure Gym and The Gym Group. “We’re extremely proud of the nine sites that have made the Health Club Awards shortlist,” says John Treharne, CEO of The Gym Group.
“With shortlisted clubs being selected on member feedback, this is a great endorsement for us.” The winners of the fi rst Health Club Awards will be announced in September.
Best Medium Chain will be contested between Pure Gym (this image), QHotels and The Gym
74 Read Health Club Management online at
healthclubmanagement.co.uk/digital
If your club would like to take part in next year’s competition, you can register now at
www.healthcluboftheyearawards.com
july 2011 © cybertrek 2011
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