exercise
management
>>> >>>
Training can even be scheduled using the diary function, meaning that activity undertaken during unsupervised in-club sessions, as well as outside training, can be recorded and reviewed. Data is analysed to assess training intensity, so training load can be catered to individual fi tness levels. Installing a FlowLink data transfer
unit and computer terminal in-club would provide members with a centrally located base for their training plan, giving them insightful feedback – as well as motivation, by showing progress – whenever they visit. Clubs can also use this data to ensure
that personal training programmes are created with more accuracy, while a fi tness test function in the heart rate device could be used to highlight any changes needed to an existing programme. The online service allows users to
challenge each other and compare workout data, for example, while clubs could set motivational challenges for any members with Polar devices, bringing them together around a common, club-specifi c fi tness goal.
LIFE FITNESS VIRTUAL TRAINER As well as tracking in-club activity on Life Fitness Elevation Series Engage equipment, this online virtual trainer has
the capability to log workouts done on other cardio equipment, during weight sessions or outdoor cardio activities via a new mobile phone app that’s just launching on the market now. The free app, which anyone can sign
up to use, is an extension of the online tool and syncs information for ease of use. By plugging your mobile device into the dock of any Elevation Series Engage product, the user can choose a pre- programmed workout. Workout data is then stored for posting to social media, measuring progress and assessing the information with a trainer. The app also utilises GPS functionality
to track exercise done outdoors – plotting distance, route, calories and pace. Exercise programmes can be designed – with or without a trainer – and scheduled on the app, which can then be synced to the iPhone’s calendar to give workout reminders. Clubs can therefore encourage
members to stick to training plans – and thereby get the most out of their membership – by enabling them to complete their scheduled workouts even if they are unable make it into the gym, as well as by reaching out into their
‘free living’ time via the calendar sync tool.
MYZONE MYZONE is a heart rate
The Life Fitness Virtual Trainer can log outdoor workouts using a new mobile phone app that utilises GPS functionality
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monitor aimed at clubs and other institutions wanting to measure and promote active lifestyles, monitoring calorie burn, effort and heart rate. Heart rate belts are supplied to clubs, to distribute to members – either as a joining incentive or as an additional purchase. Each belt can store 15 hours of data – whether carried out
Read Health Club Management online at
healthclubmanagement.co.uk/digital
Collecting data on members’ activities outside the club can help create more effective in-club programmes
>>>
inside or outside the club – which is viewed via MYZONE kiosks. The kiosks, located in-club, automatically download data from the heart rate belts when members enter; the data can then be viewed either on-screen at the kiosk or on the MYZONE MOVES website. As well as secondary revenue from
MYZONE belt sales (clubs buy at £30 and sell at a recommended £40–45), the system allows members to track progress and be motivated by other users. Clubs also gain insight into members’ habits and progress, as all data is available to trainers and can be analysed centrally. A gym chain could, for example, use the results to measure which of their clubs achieve the best fi tness improvements for members. Users are encouraged
to wear their MYZONE belt by rewarding them with ‘MYZONE points’. Points are allocated to the user for time spent in the different heart rate
intensity zones and can be used as a loyalty scheme
to redeem gifts, helping with member retention.
Data is automatically downloaded from
heart rate belts into a central MYZONE station
july 2011 © cybertrek 2011
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