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ÉNERGIE – FITNESS PORTFOLIO
ENTRY TO INDIA: TBC NUMBER OF SITES: None EXPANSION PLANS: 10 clubs in two years once franchisee secured
master franchise partner to launch the group’s fitness brands in India. The plan specifically targets the rapidly developing western and southern regions of India. “We’ve been looking at the Indian
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fi tness market for some time now and have already begun investing considerably in understanding and identifying the right opportunities,” says énergie’s co-founder and brand and marketing director David Beattie. énergie believes there’s a
signifi cant gap in the Indian market for its brand, as Beattie explains: “We deliberately created énergie to be a universal offering, and this is helped greatly by the diversity of our four key brands: Fit4less by énergie, énergie Fitness for Women, énergie Fitness Clubs and SHOKK énergie.”
ast year, the énergie Group revealed a two-year plan to target the recruitment of a
He continues: “The Indian market
offers many cultural and language challenges – in addition to the physical distance from our UK head offi ce. However, our experience in the Middle East over recent years has given us a knowledge and understanding of the many aspects needed to satisfy local cultures, from language translation to physical construction, as well as marketing to the right audience. We work with local intelligence to understand and respect differences, in order to create a fi tness club that best appeals to the local market.” To ensure the right investor and
master franchisor is found, énergie has increased its international reach via online marketing and has put further emphasis on international opportunities at its monthly ‘Discovery Days’, giving prospective entrepreneurs both domestic and international options.
The second part of this series, to appear in the next issue (HCM Aug 11), will feature Snap Fitness, Vivafit, Holmes Place and Anytime Fitness.
july 2011 © cybertrek 2011
healthclub@leisuremedia.com kate cracknell
0845 3631020
www.F4L.com
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