INTERNATIONAL in brief...
fi tness hut for portugal Nick Coutts, the former CEO of Holmes Place Iberia, is to launch a new budget health club venture called Fitness Hut. The concept will be marketed
as a chain of ‘premium low-cost’ clubs, with the fi rst sites scheduled to open in Lisbon, Portugal, during the last quarter of 2011. Coutts has secured private
equity backing for the venture and says that “multiple sites” are being targeted for a roll-out in 2012.
crunch corporate site Crunch opened its latest company- owned facility in April, in the San Francisco Bay area. Crunch Daly City is the 23rd club
owned by Crunch itself; other sites are operated on a franchise basis. Facilities at the 2,500sq m
(27,000sq ft) club include a gym equipped by Star Trac, Precor, Freemotion, Octane, Hoist and Hammer Strength, a separate PT area, a large group exercise studio, an indoor cycling studio, and a Kids’ Crunch childcare area.
lifeguard course for saudi The fi rst lifeguards in the city of Ras Tanura, Saudi Arabia, have been awarded the National Pool Lifeguard Qualifi cation (NPLQ) from the Royal Life Saving Society. The city is home to the world’s
biggest oil company. Saudi Aramco Oil Company offers a range of leisure facilities in the area – including three swimming pools, 32 tennis courts, an indoor sports complex and a beach facility. The pools and beach alone attract 2,500 customers every week.
move it programme The fi rst Move IT small group training programme has launched in the Netherlands, at Health Club Veenendaal. It includes education, programming, marketing and equipment for a Move IT zone. “The small group training model is
a great way to get maximum returns from your functional training zone,” says MOVE IT’s Tommy Matthews.
14
Gym 101 The Garrison opened in Mount Maunganui, New Zealand, in May. Created by owner and personal
trainer Robert Binns, the ‘no frills’ gym measures 125sq m (1,345sq ft). Offering small group and one-to-one personal training, it specialises in kettlebells, TRX
NEWS gym101 opens in new zealand
suspension training, Airfi t suspension training and Total Gym GRAVITY Training Systems. It also offers a full range of free weights and power lifting, suspension yoga, Olympic rings, heavy ropes, MMA conditioning and sports- specifi c training for a range of sports. Said to be a ‘no nonsense’ functional
training offering with no TVs, treadmills or cross-trainers, the club has been set up to deliver results via full-body strength and conditioning, body weight and core training. It already caters for a wide range of clientele, from a local physiotherapy group to national and international rugby players. There are no joining fees and no
just fi t: diabetes accreditation No nonsense: Delivering results via
full-body strength and conditioning
A club owned by German operator JUST FIT is the fi rst in the country to be awarded a Quality Seal for Diabetics, developed by the German Diabetics Society and independent technical testing agency TÜV Rheinland. The remainder of JUST FIT’s 14-
strong chain is now set to be certifi ed. Frank Böhme, founder of JUST
FIT, says: “We will train our personal coaches to assist diabetics, helping them to exercise effi ciently and according to their individual needs in order to improve the quality of their lives.” JUST FIT is the leading chain in the
metropolitan Rhine area, with more than 27,000 members.
Frank Böhme of JUST FIT (centre) receives the new Quality Seal
healthcity to take over more fi tness fi rst clubs
HealthCity and Fitness First have announced a proposed takeover by HealthCity of all 45 Fitness First clubs in France, Spain and Italy.
The addition of these clubs to its portfolio – 12 in France, 16 in Spain and 17 in Italy – will take HealthCity over the 250 club mark, making it European fi tness industry leader. Rene Moos, HealthCity CEO, says: “With the addition of these Fitness First clubs, we are now present in seven countries. We perceive
Read Health Club Management online at
healthclubmanagement.co.uk/digital
opportunities to build up a leadership position in the new countries as well.” Fitness First is shifting its focus to developing markets, particularly in Asia; the sale of its clubs in France, Spain and Italy is seen as a logical continuation of the sale of its Benelux clubs to HealthCity in November of last year. All 23 former Fitness First clubs in the Netherlands have been rebranded HealthCity; rebranding of the 29 Fitness First clubs in Belgium and Luxembourg was due for completion last month.
july 2011 © cybertrek 2011
contracts. Personal training sessions cost NZ$60 an hour for between one and six people.
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