IHRSA EUROPE UPDATE identifying potential
IHRSA’s new 2011 International Report offers insight into growth markets around the world
T
he 2011 IHRSA International Report: Size & Scope of Key Health Club Markets focuses on the
health club industry in Asia-Pacific, with a snapshot of key markets in Europe. “This report is ideal for anyone looking
for credible data about international markets poised for growth,” says Melissa Rodriguez, IHRSA’s research manager. “It examines membership penetration rates, market size, market potential, leading club companies and business models, economic outlook and much more.” The following data on key European markets is taken from the report:
france With a market value of €2.4bn, France has nearly four million members at 2,940 clubs, paying average monthly fees of €50 – a price that’s remained steady since 2006. Leading chains account for 12.4 per cent of facilities, while roughly 75 per cent of clubs are independently owned. Women-only clubs are popular –
Curves and Lady Moving have 143 and 85 clubs respectively – and group fi tness is more popular in France than in any other European country. Two-thirds of members participate in classes and over half of clubs offer Les Mills programming. However, high VAT rates (19.6
per cent) leave clubs with low profi t margins, and very little personal training takes place outside the urban markets of Paris/the French Riviera. Nevertheless, 85 per cent of French residents – and rising – live in cities. Unemployment is still rising, but
France’s economy, the second largest in Europe, grew by 1.6 per cent in 2010.
germany The German market reached 7.3 million members in 2010 – up from 6.54 million in 2008 – with €3.9bn revenue from over 6,700 for-profi t and non-profi t clubs. Total market penetration is 9.69 per cent. Owner-operated, independent sites account for 74.6 per cent of clubs, while
20 Group fi tness is more popular in France than in any other European country
around 2.8 million consumers train in multi-club facilities. Leading players account for 19.1 per
cent of clubs, and three models prevail: budget clubs (roughly 10 per cent of clubs), led by McFit; women-only (7.7 per cent), led by MrsSporty and CaloryCoach; and full-service clubs (7.5 per cent). The latter often encompass distinct brands and/or programming: market leader Fitness First offers clubs for women only, for the corporate crowd, and a high-end model; Injoy offers franchises such as women-only and medical/wellness; and Kieser Training integrates a medical and wellness component into most of its clubs. GDP per capita increased from €23,791 in 2009 to €27,100 in 2010.
italy With 8,300 facilities, Italy leads Europe by number of clubs, with total revenues of (€2.8bn). Its 5.2 million members pay an average of €45 a month, a price that’s fallen over the years due to increased competition. The market is also very fragmented: leading companies account for only 1.8 per cent of the total market. Due to the economy, downward
pressure on monthly fees has created opportunities for the budget club model. At the same time, the popularity of programming among Italians may help facilitate growth for full-service clubs. GDP real growth rate rebounded to
1.1 per cent in 2010, after declining by 5.1 per cent in 2009, but unemployment levels are still rising.
Read Health Club Management online at
healthclubmanagement.co.uk/digital
spain Spain ranks second globally in terms of number of members – nearly eight million across 5,800 clubs. Approximately 19.7 per cent of the population are health club members, with a total market size of €3.8bn. The top 10 commercial companies
draw 22.2 per cent of private sector fees: 30 Minutes, Curves, Fitness First, Grupo Body Factory, Grupo DiR, Holmes Place, Metropolitan, O2 Centro Wellness, Reebok Sports Club, Virgin Active. Express circuits occupy a distinct niche, led by Curves and 30 Minutes. Spain is expected to be the one of the
last developed countries to recover from the global fi nancial crisis.
united kingdom Nearly 6,000 clubs generate €4.2bn in revenue and serve 7.4 million members. Market penetration is 12.1 per cent, and 6.9 million consumers claim to exercise at least 30 minutes, three times a week. Leading players – typically full-service,
multi-club chains – account for 10.1 per cent of clubs. However, low-cost clubs have experienced notable growth. The UK has the third largest economy
in Europe after Germany and France. Due to the size of its fi nancial sector, the UK was hit hard by the fi nancial crisis. However, GDP per capita was €26,487 in 2010, up from €24,279 in 2009.
The 2011 IHRSA International Report is available for purchase at the IHRSA Store –
ihrsa.org/store
july 2011 © cybertrek 2011
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