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holmes place enters india The existing Zela Luxury Health Club will be rebranded as Holmes Place


Holmes Place has announced plans to launch in India on a franchise basis, with the signing of a master franchise agreement in April 2011 and the fi rst club set to open next month. Located in Bangalore, the site is an


existing club currently operating under the Zela Luxury Health Club brand and owned by Holmes Place’s new Indian partner, Health and Wellness India. When it re-opens as Holmes Place,


the club will offer a gym – equipped by Life Fitness, Precor and Cybex – a group exercise studio, group cycling studio, indoor swimming pool and a spa. Services will include personal training, nutritional counselling, physiotherapy and sports


medicine. Membership will cost around €600 a year, or €940 for a couple. In terms of expansion plans, Holmes


Place Group CEO Jonathan Fisher says: “We’re not in a ‘rush’ mentality for India. We prefer to focus on quality not quantity when it comes to our club portfolio. Having said that, the Indian market is of unprecedented size for Holmes Place and, if you bear in mind that the franchise in Israel opened 18 clubs in a 10-year period, you begin to see the potential.” Holmes Place is already planning the


opening of a second club in India at the end of 2011 and also aims to expand into Brazil, Russia and China through franchise arrangements.


‘out of club’ initiatives for dir


Barcelona market leader DiR is rolling out a range of new initiatives designed to extend its reach beyond the four walls of its clubs, and to build the social aspect of being a DiR member. The fi rst is the new DiR social


network. An update of its existing dating site for members – DiR Singles – DiR Singles&Friends launched at the end of last month. Designed with all members in mind, the new network encourages socialising as well as dating – and also helps DiR understand its members better. It includes groups – such as Parties,


july 2011 © cybertrek 2011 GRAVITY GRAVITYClubhouse


Cycling, Trekking, Gourmet, Running, Urban Sports, Adventure – so members can meet others with similar interests. The site also has discussion forums, a marketplace and an events calendar. DiR is also preparing to launch its new


DiR Virtual offering, with new videos, content and enhanced website usability. Members can access information and advice away from the gym – for free. Finally, the third annual Sant Cugat


DiR road race took place last month, with around 2,000 participants taking part in the 5km and 10km races.


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