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Health Club Management is IHRSA’s European Strategic Media Partner


in brief...


uk industry report The 2011 FIA State of the UK Fitness Industry Report, published by The Leisure Database Company, reveals that the fi tness industry is standing strong despite the downward economic trend (see also p22). The industry has maintained a


The Ego Wellness Resort: Clients’ needs are identifi ed using Club 2.0 software ego: best practice in italy


Hans Muench, IHRSA’s European director, reports on a recent trip to Italy: “In preparation for IHRSA’s European


Congress in Milan this October, I visited several clubs in Italy recently, including one remarkable facility, Ego Wellness Resort in the town of Lucca, Tuscany. “Owner Renato Malfatti has had a


club in this medieval town for 28 years and has been in his present location for 14 years; he’s now planning to take over a community facility inside the walled part of the city.” An extensive event programme at the club includes parties, sporting events and


events diary Visit www.ihrsa.org/meetings


14 July 2011 The Winning Triad: Personal Training, Health Clubs & Medicine – webinar with Phil Kaplan, president/owner, Fitness 21


1–3 September 2011 12th Annual IHRSA / FITNESS BRASIL Latin American Conference & Trade Show – São Paulo, Brazil


27–30 October 2011 11th Annual IHRSA European Congress – Milan, Italy


14–17 March 2012 IHRSA’s 31st Annual International Convention & Trade Show – Los Angeles, California


july 2011 © cybertrek 2011


a community focus. Outreach activities and promotion are used instead of advertising, particularly in the summer. Using Technogym’s Club 2.0 software,


Malfatti’s team breaks down clients’ interests and motivations into six areas: Balance, Move, Shape, Power, Sport and Fun. Based on the initial analysis, a programme and activities are selected. A day spa, all-weather pool, group


personal training area (featuring TRX), rehab, circuit training and a bar/restaurant all serve to create an atmosphere that encourages members and guests to feel at home.


new arthritis


research Obese adults with arthritis are 44 per cent more likely to be physically inactive than obese people who do not suffer from the painful disease that causes infl ammation and stiffness of the joints, according to a new report. According to the US Centers for


Disease Control and Prevention’s (CDC) Morbidity and Mortality Weekly Report for May 20, arthritis is common in adults who are obese, and arthritis- related joint pain may reduce or discourage physical activity among obese adults. The report says that arthritis affects 35.6 per cent of obese adults in the US and that it may be a “potential barrier” that prevents the exercise that could lead to weight loss and help make people feel better.


total market value (public and private sectors combined) of £3.81bn, comparable to 2010’s total market value. However, since the start of the recession in 2008, the industry has grown its total market value by 4 per cent, increased the member base by 2 per cent and increased the number of fi tness facilities by 1.7 per cent. The 2011 report indicates that the


industry has experienced a small but not unexpected dip in membership levels of 0.3 per cent, and a small net loss of fi tness facilities. Growth has been driven by a


good performance from public fi tness operators. The public sector saw growth across three key performance indicators: increasing sites open by 20, a growth in membership numbers of 2 per cent and a growth in market value of 5.8 per cent. Low-cost operators have also contributed to the performance.


healthcity & fitness first Dutch health club chain Health City announced on May 27 that it has reached an agreement with Fitness First to acquire all of the latter’s clubs in France, Spain and Italy. This now gives Health City a presence in seven European countries. Fitness First plans to focus its expansion in the Asia-Pacifi c region.


ABOUT IHRSA Founded in 1981, the International Health, Racquet & Sportsclub Association is the only global trade association, representing nearly 10,000 health and fi tness facilities and suppliers worldwide. To learn how IHRSA can help


your business thrive, visit ihrsa.org Locate a quality IHRSA club at www.healthclubs.com


Read Health Club Management online at healthclubmanagement.co.uk/digital 19


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