fi tness
Interactive Sound,
Light and Vision Do your research: Curves
spent two years preparing for its entry to the Indian market. Hiring the right people is key, says its CEO
CURVES – TRIED & TESTED
ENTRY TO INDIA: 2010 NUMBER OF SITES: Two, with three more to open soon EXPANSION PLANS: 250 sites over three to fi ve years
• Entertainment Solutions
• Mood & Dynamic Lighting
• LCD & Plasma Screens
• In-house Messaging & Promotions
• Cardio Entertainment Systems
• PA Systems
and a significant need for gyms. The potential market is estimated to be 200+ million people,” says David Ramadan, CEO of Curves for Women – India. “However, as yet there’s a lack of women-only fi tness centres, in spite of a huge need due to high rates of obesity and related illnesses such as diabetes. “Our business model and offering in
“I
India is therefore the same as in over 60 countries worldwide – a 30-minute concept that specialises in women- only fi tness and weight loss – although costs vary from one city to another. We want to really drive women’s fi tness in India and plan to keep our membership rates affordable for the majority of the middle-class. “The member profi le in India
is also very similar to that of our members worldwide, from women
ndia is a very challenging yet promising market, with high awareness of health
who are very dedicated to exercise to women who have never exercised in their lives. We cater for all, and our basics are the same around the world; the whole point of buying a franchise is that it offers an opportunity to follow proven successes and avoid known failures. “I don’t think you have to take a
fundamentally different approach in India from anywhere else: all countries and markets have specifi c laws, rules and regulations. If you do your research and follow them correctly, with the right local talent in place, I believe you can overcome all obstacles. We spent almost two years preparing for our entry into India, and thus far we’ve enjoyed a smooth start to our operations.” He concludes: “I strongly
encourage international companies to enter the Indian market – but take your time, hire the right people and do your research locally.”
franchises
For more information, please call
56
01945 476973
www.abaudiovisual.co.uk
july 2011 © cybertrek 2011
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