Critics say that children’s physical education is often the fi rst to suffer as the spending cuts take hold in schools
jonathan williams shokk • ceo
don’t think it has fallen off altogether. In fact, we’re involved in a joint
“I
venture with the Department of Health (DH) and Liverpool John Moores University (LJMU) – a three-year project known as the Knowledge Transfer Partnership. Jointly funded by SHOKK,
LJMU and the DH, this is using cutting-edge science to validate and improve the effectiveness of our programmes in creating behaviour change among young people. We want to give people proven, measurable ways of dealing with childhood obesity, and the government has recognised the importance of this. Times might be tough, but I’m actually very excited about
the future: the benefit of it being a tough economic climate is that things start to change, and this can often be for the better. What I think we need from government now is a willingness of the departments to work together. The education and leisure departments need to recognise that kids’ health is their issue too. The fitness industry needs to make children’s fitness more
of a priority too – we can’t expect external organisations to prioritise it if we don’t all properly invest in it ourselves.
” july 2011 © cybertrek 2011
think kids’ fitness has dropped down the political agenda, but I
dave stalker fia • ceo
“C
hildren’s fitness is still firmly on the agenda. The Change4Life
team at the Department of Health – the biggest force in the children’s health agenda over recent years – has confirmed a £14m budget for the next phase of the campaign. However, although government is receptive to supporting children’s
physical activity, there currently isn’t an obvious route to funding, so our sector needs to be creative and think laterally, through innovative projects and partnerships with industry. One way in which we can keep children’s fitness on the
political agenda is by playing our part in the government’s vision of a Big Society. Indeed, a key finding of the TwentyTen Commission was the need to see our centres as community hubs – something that links in closely with the Responsibility Deal. Jubilee Hall Trust’s ‘Active Places Pledge’ is an example of
how this can work. It aims to get fitness and sports facilities in Westminster to provide a minimum of two hours of free community access each week. This could be free off-peak studio hire for a local school, for example, or providing an instructor to support out-of-hours activity in a local school.
” Read Health Club Management online
healthclubmanagement.co.uk/digital 27
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