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We react to what people want. For example, our members wanted aqua cycling so we brought it in


to generate aggregated revenues of 80m. The deal fits in with our overall expansion plans and will bring value to our shareholders [21 Centrale Partners and SEC Partners].


Why are you expanding internationally before expanding nationally in France? Our expertise is running clubs in big cities and there are not that many big cities in France besides Paris.


What are the plans for the merged company? The two companies will focus on strengthening their leadership position in France and Switzerland through the opening of new clubs. We plan to open three or four more clubs in Switzerland in the next few years, and the same in Paris. The first two new Silhouette clubs in Switzerland should open in the next 18 months and the next CMG club is due to open in Q1 2012 in Place de la Bastille, Paris.


What will you change at the Silhouette clubs? We’re keeping the Silhouette brand because it’s so well known. I can’t disclose much else yet, but our first step will be to enhance the client experience. Listening to clients is one of CMG’s core values, so we’re talking to all current and former clients to help us tailor our offer – opening hours, schedules and so on. We also have aggressive refurbishing plans.


What other markets might you consider entering? We’re interested in all European markets, as well as Asia and South America.


Will your future growth always be through acquisition? Not necessarily, but it is a good way to grow. We’re also looking at going into franchising.


How do you feel about being the CEO of this new, larger company? I’m very excited. It’s a lot of work because my time is now shared between France and Switzerland, but I appreciate the


july 2011 © cybertrek 2011


Club Med has acquired all of Silhouette’s clubs in Switzerland – but these will continue to run under the Silhouette brand


new set of challenges, working with different people and getting to understand a new country and the market there.


Tell us about your home life… For the moment, in terms of relationships, I’m free like the wind! My job is my family. In my spare time I walk, walk, walk and I like movies and skiing – in the winter I ski and in summer I water-ski. I also have a personal trainer twice a week and we run together outside.


What’s your motto in life? Life is beautiful: it’s not easy every day, but when you have the energy and good people around you, it’s fantastic.


healthclub@leisuremedia.com jo talbot


Read Health Club Management online at healthclubmanagement.co.uk/digital 65


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