project profi les
THE PULSE SOLUTION • £2.7m Pulse investment • Design, build and operate • Latest 3G pitch technology • Next generation fi tness equipment • Sales and marketing support • Membership services • Shared income stream
SELF-FINANCING SOCCER AND FITNESS COMPLEX
SUPPLIER: Pulse CLIENT: Phoenix Collegiate, West Midlands
W
ith a design model in place that was set to raise the game in five-a-side soccer provision, Pulse was looking for a suitable public sector partner to share its vision
of creating the ultimate soccer and fitness venue. Phoenix Collegiate rose to the challenge. As the UK’s leading ‘Total Leisure Solutions’ provider,
Pulse was able to use all its expertise in creating quality, self-fi nancing leisure facilities. It developed a £2.7m, state of the art fi ve-a-side soccer and fi tness concept that, in addition to the very latest pitch technology and a new generation Pulse gym, also includes luxury team and fi tness changing provision, sports café bar and interactive studio. Pulse designed, built, project managed and equipped the
new soccer and fi tness complex, which was launched at the start of 2011 following a 36-week build programme in partnership with Phoenix Collegiate Business Enterprise and Sports College in Wednesbury, West Midlands. The college has the benefi t of access to the soccer, fi tness and studio facilities during school term and will also receive a shared income stream for the full term of the partnership, without investing any capital or having to meet any ongoing operational costs. The new centre, which is
managed and operated by Pulse, is open to the local community seven days a week and includes eight third generation all-weather, fl oodlit fi ve-a-side pitches and a
The centre is managed by Pulse and is open to the local community seven days a week
76
The £2.7m development includes eight all-weather, fl oodlit pitches and luxury changing provision
dedicated 60m x 40m coaching arena, all featuring the latest play-safe video-controlled technology. The 560sq m (6,000sq ft) pavilion offers changing room provision for both male and female players as well as a fi tness suite with a 55-station Pulse gym – complete with the latest Fusion cardiovascular range of equipment featuring SmartCentre virtual trainer technology. An air-conditioned dance studio and function suite
incorporate the latest Pulse interactive gaming wall and a 12-mat Dance Machine system, both of which create a unique environment for bespoke classes and provide the ultimate children’s party package. The stylish big-screen sportsbar and lounge provides the perfect place to relax and unwind after a game or a workout and makes for an ideal function venue, particularly when combined with the large, free, easy access car park. Warren Ormerod, director for football and fi tness at
Pulse, says: “Wednesbury has been a fantastic project for Pulse. We were given a complete blank canvas, enabling us to create from the ground up the ultimate soccer and fi tness facility on a realistic budget. This site is a great fl agship site for Pulse and will be used as the blueprint for future soccer developments.” This latest business model from Pulse demonstrates
how educational establishments can work hand in hand with private business to create sports and leisure facilities that are benefi cial for entire communities – facilities that are not only self-fi nanced but fully self-suffi cient income- generating business units. For more information, visit
www.pulsefitness.com
Read Health Club Management online at
healthclubmanagement.co.uk/digital may 2011 © cybertrek 2011
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84