project profi les
PROJECT SHOWCASE WE TAKE A LOOK AT RECENT PROJECTS FROM MYZONE AND PULSE
REACHING OUT WITH HEART RATE TRAINING
SUPPLIER: MYZONE PROJECT: New product launch
M
YZONE is a new solution that allows operators to capture accurate activity data that members achieve within the four walls of their club, as well as outdoors.
Designed with health clubs in mind, MYZONE is
an affordable, easily integrated heart rate system that provides operators with a tool to interact with members and help them achieve their health and fi tness goals. It also allows operators to drive secondary revenues through heart rate belt sales, increased personal/group training revenues and membership options. MYZONE makes heart rate training easy to
understand, scaleable and relevant to members. They simply purchase a MYZONE belt – or are given one by the club – which they wear on the gym fl oor and in studio classes. Their real-time calorie burn and effort level (as a percentage of their maximum) can then be displayed on a big screen to show them what intensity they are working at so they know whether to push harder or ease off. The user can choose to be identifi ed by their name,
nickname or even their favourite movie star if they prefer to remain anonymous. Alternatively, they can opt out of being shown on screen and simply record their activity data to review later. Once the member has fi nished a
workout, their activity data is automatically sent to the MYZONE kiosk in the club, which uploads this activity into their personal, online MYZONE account. Here, members can view all of their exercise history and biometric data, set themselves goals and even take part in MYZONE club challenges with other MYZONE users. Club owners and operators also have access to this data and are able to set monthly reports to support member retention. The MYZONE belt can also be used by
members when away from the club, storing activity data within the belt’s memory
The MYZONE belt automatically downloads information to the kiosk in the gym
may 2011 © cybertrek 2011
The MYZONE screen shows members’ heart rates and a colour coded reference to their training zone
function. Users must return to the club each time they want to upload their data or review their latest workout; all data is wirelessly transmitted to the kiosk. This is intentional – rather than allowing users to download data at home, it means clubs become an integral part of each member’s MYZONE experience. The MYZONE model also allows clubs to connect
with their local community. Clubs can link with local businesses that want to encourage their employees to be more active, selling them MYZONE belts – and possibly even a MYZONE kiosk to go in the offi ce reception. A link can be created between the gym’s MYZONE kiosk and the corporate offi ces’ MYZONE kiosks, meaning that the employees’ belt data can also be downloaded at the gym in question. Employers may then choose to incentivise their staff to be more active, and they are able to monitor and
track this. The health clubs also benefi t – not only from the revenue from belt sales, but also by tapping in to a pool of potential new members. The same approach can be taken
with partnerships with local schools, encouraging children to be more active while also opening the door to new members of the future. MYZONE offi cially launches in the UK
on 1 June 2011, following a preview at IHRSA in March and an offi cial European launch at FIBO last month. For more information, contact CFM – global distributor of MYZONE products – on +44 (0)870 270 6667 or email
steve.newell@
cfmglobal.net Read Health Club Management online at
healthclubmanagement.co.uk/digital 75
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