editor’s letter
Subscriptions Denise Gildea +44 (0)1462 471930
Circulation Manager Michael Emmerson +44 (0)1462 471932
Editor
Kate Cracknell +44 (0)1462 471906
Editorial Director Liz Terry
+44 (0)1462 431385
Assistant Editors Jo Talbot
+44 (0)1462 471906 Katie Barnes
+44 (0)1462 471925
News Editor Tom Walker
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News Desk Pete Hayman
+44 (0)1462 471938 Martin Nash
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Designers Andy Bundy
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Ed Gallagher +44 (0)1905 20198 Claire Toplis
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Website Team Dean Fox
+44 (0)1462 471900 Emma Harris
+44 (0)1462 471921 Tim Nash
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Michael Paramore +44 (0)1462 471926
Publisher Jan Williams
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John Challinor +44 (0)1582 607970 Astrid Ros
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Stephanie Rogers +44 (0)1462 471903 Julie Badrick
+44 (0)1462 471919 David Hunt
+44 (0)1462 471902 Financial Controller Sue Davis
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Financial Administrator Denise Gildea +44 (0)1462 471930
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healthclubmanagement.co.uk/digital 3
a new partnership
The team at Health Club Management (HCM) is delighted to announce a new partnership with IHRSA – the International Health, Racquet and Sportsclub Association – whereby the magazine becomes IHRSA’s strategic media partner across Europe. IHRSA will now have a regular presence in HCM – see page 18
for the association’s inaugural update. Together we will communicate IHRSA’s news to HCM’s readership in the UK and Europe – from expert advice and insight, through news and updates from the global markets covered by IHRSA, to summaries of key research and reports. Europe is an exciting and diverse market to be representing, with 2,000 IHRSA members spread across
28 countries, from nascent markets such as Croatia and Hungary through to more developed industries in the likes of the UK, Spain, Germany and the Netherlands. The latest IHRSA reports, published in 2010, note a particularly strong performance in Europe, with a growth in memberships of 4 per cent versus the previous year, to 42.5 million, and revenues of US$31bn. We’re proud to have been appointed by IHRSA to work with them across these markets. The new partnership, by enhancing HCM’s
The industry’s knowledge- sharing should not be restricted by geographical boundaries. Now is the time to throw the net wide, appreciating that ideas, advice and learnings can come from anywhere
links with IHRSA’s European membership, will also help drive an increasingly international perspective in the magazine. As part of this, we would actively invite you to keep us up to date with news and trends from your respective markets. Because it is by sharing best practice that the relatively young fitness industry will grow, learning from others’ experiences and channelling the sector’s indisputable passion into delivering initiatives that have been proven to work. Neither should this sharing of ideas be
restricted by geographical boundaries. We’ve already seen business models cross borders – witness the low-cost clubs’ march across the map, initially making their mark in Germany but now with a firm foothold in countries such as the UK and the Netherlands. Operators continue to grow through international expansion, whether through acquisition – the recent purchase of Swiss operation Silhouette by Paris-based Club Med Gym, for example – or new ventures, with US-based NeV bringing Madonna’s Hard Candy Fitness chain to Europe, starting in Russia. And opportunities and threats that span markets and cultures are coming to the fore, from challenges such as music licensing to the possibilities presented to the whole sector by the notion of ‘exercise is medicine’. Now is the time for true international knowledge-sharing, throwing the net wide and appreciating that ideas, advice and learnings can come from anywhere. I believe there are few, if any, industries as collaborative as health and fitness. Each business of
course does what it must to succeed and be profitable, but there’s a shared ambition – encouraging more people to understand and enjoy the benefits of a healthy lifestyle – that transcends this and somehow avoids the usual sense of daggers-drawn competition. Whether it’s IHRSA’s mantra of ‘Success by Association’ or the FIA’s unifying call to action – ‘more people, more active, more often’ – the industry must continue to work together in this way, driving its own growth by sharing ideas that will bring more people through its doors, and keep them there.
Kate Cracknell, editor
katecracknell@leisuremedia.com
FRONT COVER: WWW.
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