FRANCHISE OPTION THE PROGRAMME:
Xtravaganza Weight Loss Programme a Scandinavian franchise brought to the UK by Nic Jarvis
permanent weight loss through long-term behaviour change. It uses the principle of four ‘guiding stars’ for lifestyle change: mind training, mental nourishment, good energy and ‘joy by movement’. Can be found at: Xpect Health and Fitness in Braintree and Topnotch in Brierley Hill.
www.xtravaganza.uk.com
X “The challenge is
changing behaviour. People know what
they should be doing – they just aren’t!”
travaganza supports and coaches clients with lifestyle and wellness skills to deliver
Nic Jarvis MD, Xtravaganza UK
The benefi ts “Average time on the programme is 14 months before switching to standard club membership, ensuring long-term customer results and testimonials to enable the programme to self-generate new customers,” says Nic Jarvis, MD of Xtravaganza UK. “The profi t per customer is usually just over £1,000, including an average secondary revenue of £400 per customer per year on additional tools and resources. “Xtravaganza attracts a new type of
client because it’s aimed at people looking to lose weight but who wouldn’t normally join a health club. Consequently it adds a completely fresh income opportunity, rather than adding incremental revenue on top of current memberships. “Operators get everything they need to integrate the programme into their
Behaviour change: The key to the success of Xtravaganza is having staff who can relate to customers
club(s), and staff are given progressive training, a systematic approach to follow and the resources required to run the sessions, as well as ongoing feedback and coaching support to ensure the desired results for the clubs and the customers. “The key is to use staff who are able
to relate to customers. The challenge is changing behaviour rather than educating the client. People know what they should be doing – they just aren’t!”
PERSONAL TOUCH THE PROGRAMME:
JustSlim designed by nutrition consultant, TV presenter, former TV Gladiator and international athlete Caroline Pearce
Can be found at:
www.justslim.net A
bespoke online weight loss programme and personalised online diet programme.
Caroline Pearce director, JustSlim
The benefi ts “JustSlim provides a tailor-made menu, based on a personal profi le of likes, dislikes, special dietary requirements, activity levels, body statistics and weight loss goals,” says JustSlim director Caroline Pearce. “It uses Dynamic Nutrition TechnologyTM
,
a set of algorithms to continually modify the plan, so if a user dips into the biscuit tin their plan is automatically adjusted to compensate. Individual diet plans change every step of the way, adjusting parameters to match changes in weight, activity level and lifestyle to ensure users continue towards their goal.
may 2011 © cybertrek 2011
“JustSlim continually modifi es the plan to match changes in weight, activity and lifestyle”
“JustSlim can help users to stay
motivated with a daily menu by email, as well as progress summaries, reminders to update body statistics and tailored motivational advice. The no-fuss recipes, which can be super-sized to feed a whole family, come complete with an ingredients shopping list. “All users are offered a free trial
before signing up and anyone not hitting their weight loss goal within six months gets another six months free of charge. “The programme incorporates my
own diet rules and techniques I’ve used to transform clients’ bodies. It tells you exactly what to eat, how much to eat and when to eat it. There’s no thinking, worrying or counting calories or points.”
Read Health Club Management online at
healthclubmanagement.co.uk/digital 53
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