strength & conditioning equipment specialists
are new to supplements, and they often represent impulse purchases. “However, awareness and
understanding of the benefi ts of weight management programmes and nutritional products is key. “Many clubs use seminars to engage
and educate members and potential members, and case studies from members who are willing to act as ambassadors are invaluable. “PTs should also be motivated to offer advice and assistance to their
Know your market: Ready- to-drink supplements can be more appealing to women
clients, so health club managers need to ensure their team is well informed and confi dent in giving credible advice and solutions to interested parties. “The fact that Refl ex Nutrition
products are supported by research should help engage members and foster confi dence in their effectiveness.”
● resistance machines ● plate Loaded machines ● olympic platforms ● olympic lifting ● power racks ● free weights ● speed & agility training ● matting ● balance & flexibility ● plyometric equipment ● sportswear
Absolute Performance ensure that you have the right equipment package for your individual environment.
labelling and alcohol, offers daily meal and portion planners, menus, recipes, exercise programmes and easy to use exercise calculators based on METs (metabolic equivalent of task). “There’s never been a better time to
target new clients through the lucrative world of weight loss. As an industry I believe we don’t make enough of the facts. First of all, the fact that we understand the effect of regular exercise on weight and shape – a point of differentiation versus many current weight loss industry leaders. “Secondly, that our qualifi ed staff are
experts on delivering safe and effective exercise programmes designed to get real results. And thirdly, that we have the fl exibility and knowledge to offer different models to different people. “Coach Yourself to Weightloss can be
dual-branded [CK Academy and the club’s brand] and used to attract new members,
may 2011 © cybertrek 2011
“There’s never been a better time to target new clients
through the lucrative world of weight loss”
motivate existing ones or form part of a separate offering. It’s based on our 10 years’ experience of delivering successful weight management programmes, and working in the fi tness sector every day. With our support, clubs can create new revenue streams and expand their appeal.”
healthclub@leisuremedia.com abigail harris
Working with:
Schools, colleges and universities
Sports associations, academies, institutes and professional clubs Health and sports clubs Government bodies and armed forces
CALL NOW ON
07866 599910 and let Absolute Performance take you to the next level
www.aperformance.co.uk sales@aperformance.co.uk
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