welcome to
HEALTH CLUB MANAGEMENT
Get in on the outdoor action p42 contents
03 editor’s letter A new partnership with IHRSA will drive an increasingly European perspective in Health Club Management, says Kate Cracknell
06 letters Training remains a disappointingly low priority among operators, according to Total Gym’s Michael Steel
08 news round-up easyGym set to open this summer, Virgin Active to acquire Esporta, and GLL and Nuffi eld Health join forces
14 international news Budget operator Fresh Fitness opens a third Danish site and Barcelona- based DiR opens its fi rst medical facility, plus a makeover for SATS
16 people news The FIA announces the appointment of David Stalker as its CEO
Why ‘satisfi ed’ members could be your downfall p50
18 ihrsa update John Holsinger, director of IHRSA Asia Pacifi c, examines the impact of recent natural disasters on the local fi tness industries
22 fi a update David Stalker reports on the FIA’s new initiative, targeting shift workers to help fi ll off-peak gym capacity
24 competitive edge Host a Gym for Heroes challenge, discover your local historic churches and a family run in London
25 diary dates BodyPower and SIBEC UK take place this month, and FLAME is coming up in July
Design a perfect changing room p69 4
26 everyone’s talking about... segmentation Is now the time to reach new markets by creating sub-brands?
Read Health Club Management online at
healthclubmanagement.co.uk/digital
28 interview john oxley The MD of Active Nation talks to Kate Cracknell about what it means to be a true campaigning charity
34 in the zone Kate Cracknell takes an in-depth look at the trend towards functional training zones in gyms
39 q&a piers slater Kath Hudson talks to the creator of London’s new commuter gym, the H2 Bike Run in Soho
42 the great outdoors Could your club attract more members and revenue by offering outdoor programming? Our experts share their thoughts
46 serving for success The latest in our sports conditioning series, we fi nd out how clubs can replicate professional tennis training
may 2011 © cybertrek 2011
H2 launches its fi rst site in London p39
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