nutrition and
weight management weighing up the options
As members start to prepare their bikini bodies for summer, Abigail Harris looks at weight management programmes and nutritional products that can help increase revenue and attract new member types
24/7 MONITORING THE PRODUCT: Ki armband
into how energy is consumed and used by the body – reads the customer’s body behaviour in real time and reports through an interactive website and mobile display. Ki means ‘energy’ in Japanese. Can be found at: The Third Space, London; Champneys destination boot camps; and Eqvvs Training, Knightsbridge.
www.kifit.co.uk
T
he Ki armband – the result of five years’ research by scientists, dieticians and sports specialists
Anna Holder scientific director, Ki
The benefi ts Anna Holder, scientifi c director at Ki, explains: “The Ki armband is licensed to operators wanting to offer their customers a clinically proven, bespoke service that on average achieves three times more weight loss than traditional dieting.
“By letting you know exactly what your body is doing 24/7, the medically certifi ed Ki armband, in conjunction with the interactive website, provides motivation and insights that no other weight loss tool can. In addition to tracking calorie burn and activity patterns, it also looks at how activity – whether sleeping, sitting at a desk or exercising – affects the body. Uniquely, it also tracks sleep quality and duration, which is essential for managing weight and optimising health and wellbeing. “Most clubs only see their members for
a few hours a week, but their weight and fi tness is affected by their lifestyle around the clock. The Ki system allows operators to see the full picture by monitoring members’ lives when they’re not in the gym, so they can prescribe bespoke activity and nutrition programmes.”
HOME & AWAY THE PROGRAMME:
Weight Loss Guru by Pete Cohen
W
eight Loss Guru (WLG) is a licensed programme incorporating face-to-face
tuition in health clubs, as well as support at home via a 24/7 online platform. It addresses four key areas of lifestyle change – exercise, nutrition, motivation and habit breaking – and includes recipes, meal plans, nutritional advice and exercise suggestions. Can be found at: Freedom Leisure trust centres, Nordic Walking UK, Village Hotels, Lifehouse Spa in Essex and a number of independent operators.
www.weightlossguru.com
52
Pete Cohen, life coach and expert in human behaviour, Weight Loss Guru
The benefi ts WLG founder Pete Cohen explains: “WLG is a unique, proven and enjoyable programme based on the habit- busting approach I’ve used over the last 15 years. It doesn’t involve calorie counting or unsustainable diets. It teaches people to lose weight forever by building their confi dence and helping them understand why they’ve made the choices that have stopped them losing weight in the past. “The WLG licence includes training
by me, branded marketing materials and online access, allowing clubs to sell WLG as an online programme and as a face-to- face programme (once a week, usually for eight weeks). It can be co-branded as part of the club’s integral offering. “WLG can be used to engage with
people who wouldn’t normally go to a health club – meeting with them in their own home and building trust, rapport and self confi dence. However, exercise is an integral part of WLG and the client can then be guided towards the club.”
Converts: Weight Loss Guru builds trust, confi dence and rapport before guiding people to the gym
Read Health Club Management online at
healthclubmanagement.co.uk/digital may 2011 © cybertrek 2011
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84