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ufc opens third site in corona UFC offers martial arts, fi tness training , nutrition advice and kids’ programming


UFC Gym opened its third site in March, in Corona, California, US. A brand extension of mixed martial arts


(MMA) market leader Ultimate Fighting Championship, UFC Gym has been created with New Evolution Ventures, which is also behind leading fi tness brands such as Crunch and Madonna’s Hard Candy Fitness (see HCM Jan 11, p32). The clubs integrate MMA, fi tness


training, nutritional support and kids’ programming to drive immediate results. This latest club, a 4,180sq m (45,000sq


ft) facility, offers progressive group fi tness, Muay Thai, kickboxing, jiu jitsu, self-defence instruction and High-Octane Conditioning. Facilities include six unique


training areas: a 32ft Octagon, a 400sq m (4,330sq ft) kids’ gym, the Agility Room (bags, racks, monkey bars), the Cave (for PT), the Endurance Room (group fi tness) and the Courage Room (jiu jitsu). There’s also a café offering healthy,


affordable meals, a UFC Gym Store for the latest in MMA Lifestyle apparel, and locker rooms complete with dry saunas. “Corona is our biggest gym yet, fusing


the best of fi tness and MMA in one location,” says Adam Sedlack, UFC Gym’s senior vice president. “We continue to create innovation in the way people train. People are tired of overcrowded, boring clubs and are looking to be part of a fi tness and conditioning community.”


sats customer experience


SATS, the largest Nordic fi tness chain with 117 centres in Sweden, Norway, Finland and Denmark, has launched a range of initiatives aimed at enhancing customer experience. Focusing on the concept of ‘Easy,


Inspirational and Professional’, a new logo, imagery and colour scheme complement an upgraded club design. This has already been introduced at four clubs in Oslo – two new builds and two upgrades – with one, SATS Bislett, since selected as the best training centre in Oslo by Norway’s leading business magazine, Kapital.


may 2011 © cybertrek 2011 GRAVITY GRAVITYClubhouse SATS has also introduced new


programming – including Zumba, Piloxing, Training for Runners (indoor running class in conjunction with Nike), ReCycling (cycle class where members can donate their old training gear to charity), Parkour and Outdoor Running – and a new, eight- week small group training concept (weight loss, running and sports performance) led by a PT. Class attendance for Q1 2011 is up 9 per cent of capacity year-on-year. There’s also a new iPhone app with


information on training, nutrition and health, as well as booking functionality.


GRAVITYPost-rehab®


T: 01494 769 222 W:www.physicalcompany.co.uk E: sales@physicalcompany.co.uk


WELCOME TO THE FUTURE OF FUNCTIONAL TRAINING. Whatever equipment you’re thinking of


buying for your facility, this is better . . . GRAVITYPersonal Training®


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Call GRAVITY now on 01494 458970 for Total Gym® GTS® demos & club training


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