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wembley wellness
Gillin. “They helped us look at the long- Wembley The stadium plays host to a popular choice
term picture and develop and implement a wide range of sporting and music The gym has capacity for a membership
a plan of what was needed to meet our events – and is now the home of the FA of approximately 350–400 and already
objectives and targets. They were both has 200 members. “Membership
involved from the start of the project incorporate different zones intended take-up was really fast, so we knew
and their advice and guidance has been to optimise an individual’s path through very early on that what we had created
invaluable throughout.” the gym, enhance their personal training was what the staff wanted. People with
Says Rob Jones, territory development and create a spacious feel. existing gym memberships elsewhere
development manager for Life Fitness: Initial feedback has been excellent: “I were quick to swap,” explains David
“Working on the Wembley Gym has love that I have access to a gym that’s Brame, MD of Bladerunner.
been brilliant. They were really open to actually in my place of work. It’s much Marketing has been a key factor
ideas, and our collaborative partnership cheaper than my old gym and I use it far in the gym’s success to date. The
with them and Bladerunner ensured the more. The atmosphere is great and it’s facility has a dedicated website that’s
process from conception to completion so easy to use,” enthuses one member. regularly updated, with news also going
was seamless. We all had a very clear Another objective was to produce to all staff via the company intranet.
vision of what we wanted to create.” a gym facility that appealed to a broad During the launch period, banners and
The 20-station gym features top of spectrum of employees with different posters were also put up around the
the range Life Fitness kit including the levels of fi tness. Special attention has stadium and a number of promotions
space-saving Optima strength range and been given to ensuring that experienced, were launched, including free goodie
the Life Fitness Inspire CV range, which friendly and motivational staff members bags, health checks, open days and an
offers state-of-the-art options such as are always on-hand to give advice and ‘introduce a friend’ initiative.
iPod connectivity and access to the Life make everyone feel welcome. Opening Brame continues: “Our focus for
Fitness virtual trainer programme via hours are 7.00am until 10.00pm to 2010 is to encourage other members of
USB. Other products include Schwinn accommodate the different working staff who are perhaps not so involved
group cycling bikes and Escape Fitness patterns at the company and a broad in fi tness to join the gym and to start
body pump kits, steps and boxercise sets. spectrum of classes are available, making healthier lifestyle choices.”
Creating the right atmosphere was including studio cycling, aerobics,
a key objective for Wembley. The circuits, legs-bums-tums, yoga, pilates, kay glover
gym has therefore been designed to boxercise and body conditioning. healthclub@leisuremedia.com
february 2010 © cybertrek 2010 Read Health Club Management online 77
healthclubmanagement.co.uk/digital
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