This page contains a Flash digital edition of a book.
the olympics
The public will not countenance a
further increase in the Olympics budget
beyond the £9.3bn allocated, but calls
on the contingency within this total have
already been made – the recession has
meant government has had to step in to
fund the Olympic Village, International There has even been speculation doing gardening. Under-16s at school
Broadcast Centre and Main Press that the Conservatives would back are to be offered fi ve hours’ PE a week
Centre. Meanwhile, the cost of security an ‘austerity Games’ more in keeping as well as sporting opportunities, at a
is also expected to escalate, and it will with the economic climate. This is total cost of £782m. However, there
be very tricky for ministers to decline exaggerated: Cameron will want to wrap have to be serious doubts about the
requests by the police or security himself in the Union Jack and bask in the deliverability of these plans given very
services to take added measures to bounce his administration will gain for tight budgets; even if resources are
protect athletes, visitors and the media. running a successful Olympics, especially made available, it will be a huge task to
Labour has sought to argue that given that the Games coincide with encourage people to actually become
hosting the Games represents a unique the Queen’s Diamond Jubilee and the more physically active.
opportunity to help the country national celebrations this will generate. The Conservatives have been scathing
ride out the recession and keep of the lack of progress in putting in place a
international investment fl owing at a sporting legacy strategy to deliver a sporting legacy. The
crucial time. Labour is also highlighting The centrepiece of Labour’s Olympic Conservative programme will borrow
the speed of the build programme, legacy plan is the launch of Free heavily from the cross-party Independent
with one-third already completed and Swimming – a two-year, £140m initiative Sports Review Raising the Bar, co-
construction of the Olympic Stadium funded by the DCMS and other authored by former Sports Ministers Lord
and Aquatics Centre well underway. government departments. Launched in Moynihan and Labour MP Kate Hoey.
The Conservatives are much more April 2009, 260 councils are now offering The Conservatives are likely to:
wary about the Games’ cost. Shadow free swimming for people over 60, with

Deliver additional fi nancial support to
Sports Minister Hugh Robertson almost 200 also doing so for children and sport by re-focusing the National Lottery
has previously castigated Labour young people. By 2012, Labour hopes to – in conjunction with the National Lottery
“incompetence” for tripling the Olympics roll out Free Swimming to everyone. distributors – to establish a community
budget and raiding the Lottery to fund The government is also committed sports funding stream
the Games, diverting resources away to encouraging two million people to

Encourage Sport England, UK Sport
from grassroots sports clubs. A priority be more active by 2012: one million and the Youth Sport Trust to work
for the Conservatives will be to return through sport and another one million together to drive sporting participation
the athletes’ village to the private sector by being more active in their everyday in the UK, with school and community
as soon as markets allow. lives – for example, by walking and sport prioritised

Re-invigorate competitive sport at
school through inter-school fi xtures
and an Olympic-type event

Emphasise primary school provision
and school club links

Enable local people and sports clubs
across the country to match money
raised locally to improve sports facilities
public health
Throughout the 1980s and 1990s, health
was the battleground issue at General
Elections: Labour accusing the
Conservatives of planning to cut NHS
spending and privatise services; the
Conservatives attacking Labour for
being in hock to their health union
paymasters and for putting producer
© IST interests ahead of patient interests.
Usually the best the Conservatives
could hope for was to limit the electoral
damage from the health issue.
The next General Election will be
very different: the Conservative Party
leadership has cleverly sought to avoid
the NHS being a major dividing line
between the parties. While Labour and
The fi tness sector could benefi t from a shift in policy from prevention to cure the Conservatives will no doubt revert
64 Read Health Club Management online february 2010 © cybertrek 2010
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84
Produced with Yudu -