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market intelligence
How are
you going
to keep up
with your
competitors
in 2010?
Media reviews are emailed out on a daily basis to keep members up-to-date
Following an audit of the market comprehensive summary of ‘what’s in
intelligence reports developed for the news and who’s making the news’.
members, the FIA has introduced some “The news review highlights articles,
changes – encompassing content, look features and trends that are driving
and delivery – to the media and issues the health, wellbeing and fi tness
monitoring tool, The Media Review. agenda – things we believe every fi tness
News never sleeps, but people do, professional would or, dare I say, should
so the FIA team monitors the media know about. It also updates readers
on behalf of members and produces a on major upcoming FIA events such as
manageable review of what’s important FLAME, LIW and FIA-led seminars,” says
to the health and fi tness sector. The David Stalker, FIA executive director.
review also offers readers the chance to “Our intelligence-gathering unit acts
TO APPLY FOR YOUR
take full advantage of what the FIA has as the industry’s eyes and ears, but as
to offer by entering FLAME, booking a any successful leader will tell you, no
FREE COPY OF THE
place on a seminar or signing up for LIW. matter how good your intelligence is, it’s 2010 FITNESS
In turn, the FIA team relies on readers worthless if those it’s designed for do
to answer questionnaires which help not read it. So I urge you, if you do not
JOURNAL
inform the reports. already, please do take a few minutes
REAL LIFE CASE STUDIES
EXCLUSIVE INTERVIEWS
The new Media Review, now to read one or both of the intelligence
WITH INDUSTRY LEADERS &
sponsored by Power Plate, is distributed reports we produce for you. And, if
211 PAGES OF AFFORDABLE
to FIA members and stakeholders you’re a regular consumer of them,
IDEAS TO SUIT ANY BUDGET
every morning and features a brief but please let us know what you think.”
diary dates
CALL NOW
0800 458 5558
THE FIA & LIW IHRSA TRIP 2010 delegates visiting the FIBO exhibition
The FIA/LIW will facilitate networking on 22–25 April in Essen, Germany.
or visit
events for UK delegates attending the
www.escapefitness.
IHRSA Convention on 10–13 March. FIA GOLF DAY 13 JULY 2010
com/journal
We will bring people together to do This will take place in Cheltenham.
business, have fun and experience all
that San Diego has to offer. FIA FLAME CONFERENCE 2010
Celebrating the FIA’s 20 years of service
THE FIA & LIW FIBO TRIP 2010 to the health and fi tness industry at our
Facilitating networking events for all UK annual conference – Cheltenham, 14 July.
february 2010 © cybertrek 2010 19
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