Bladerunner won the contract to manage the new
facilities at Catterick Garrison for the MoD
Bladerunner runs a tight head offi ce team
and, rather than trying to be experts in all
areas, positions itself as expert in fi tness
while recruiting partners in areas such as
We deliver what we say we’re
physiotherapy, occupational health and beauty.
Functions such as HR, health and safety and
going to. Don’t ever promise
quality control are outsourced.
something you can’t deliver
quality service
The company offers three different types of
contract: the fi rst based on the payment of
a management fee, the second a profi t share
and the third a full commercial option, where it takes all the risk The measures of success in corporate operations are different
– there are currently 25 of these deals in place. from those in the fi tness industry: “Corporate clients want
So where does Bladerunner stand in the sector? “We’re someone to be accountable,” he says. “It’s the environment
one of the fastest-growing businesses,” says Brame. “[When they’re used to operating their businesses in, and it’s what they
it comes to commercial contracts,] if the market’s big enough, expect from us. We bend over backwards to keep clients happy,
and we know we’re going to get at least a 30 per cent take-up, and our reaction to problems is immediate. We’ve also chosen
we can work out a business plan, tailor-making the solution, to go with ISO accreditation, rather than Quest, because it’s a
rather than saying, ‘this is the way you do it – regardless’. benchmark the corporate world understands. Our staff are also
“That’s why we’re growing: fi rstly, we tailor-make the solution REPs accredited – normally to Level 3.
and secondly, we deliver what we say we’re going to. Our “We believe site managers should look at the operation
philosophy is, don’t promise something you can’t deliver.” they’re responsible for as their own business and be
february 2010 © cybertrek 2010 Read Health Club Management online 31
healthclubmanagement.co.uk/digital
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