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HEALTH
CLUB SPA
health club spa news
edited by kate cracknell. email: kate cracknell@leisuremedia.com
fi rst raison d’etre-branded spa customer insight
Spa development and management
for spa sector
consultancy Raison d’Etre launched its Leisure-net Solutions is expanding its
fi rst branded spa in November. mystery shopping services into the
The new Raison d’Etre Spa, located in European spa industry.
The Grand Hotel Stockholm in Sweden, is The company’s annual HAFOS
the brand’s fl agship site – a joint venture survey already offers data on consumer
between its development company, attitudes towards fi tness, health and
Raison d’Etre Spas, and the hotel. leisure. This has now been extended to
Spread over two fl oors, the 1,400sq m look at public perception of spas; results
(15,069sq ft) spa offers eight treatment will be released at SPATEC in April.
rooms complemented by state-of-the- A call-Focus survey for spas is also
art fi tness and wellness facilities. The spa merges a Nordic theme being launched, again in-line with the
The 225sq m fi tness suite – equipped with a contemporary design existing health club survey, to assess the
by Life Fitness and Eleiko – incorporates way that spas answer both telephone
designated functional training areas, In addition, guests can enjoy Nordic and email enquiries. It will include calls
with equipment including medicine balls, Bathing – said to cleanse and invigorate and emails to more than 100 sites across
balance boards and kettlebells. The with the use of extreme temperatures health club, hotel and independent spas.
cardio area is in a separate enclosed delivered via saunas and cold baths. MD Mike Hill says: “We’re taking our
room, with a slightly lower temperature Membership, which costs 2,250 leisure- and fi tness-related insight into
to ensure comfort for exercisers. There’s a year, is limited to 300 members to the spa sector. Learning what spas are
also a yoga studio, swimming pool and ensure a sense of privacy. Hotel guests doing right and wrong, and how they can
several dry and wet relaxation areas. also have access to the facilities. do better, is crucial to business success.”
upgrade for sensory spa at bannatyne health club in carlisle
Bannatyne Health Club in Carlisle has announced a
programme of investment in excess of £75,000, including
a major redevelopment of its Sensory Spa.
Enhancements at the spa will include a new relaxation
room with four specialist water beds, as well as a new
dual treatment room where couples and friends can enjoy
a range of relaxing and rejuvenating treatments.
The new spa facilities will be introduced following a
redesign of a section of the health club’s interior. The
new additions will complement the spa’s three existing
treatment rooms and its nail bar, all of which are open
to both members and non-members. Couple’s treatment: Duncan Bannatyne and his wife
new wellbeing division for johnson health tech
Johnson Health Tech has launched a new quality yet affordable, the range includes
wellbeing division: Inner Balance. massage chairs, foot spas, ‘plug in and
In terms of strategy and sales, the go’ saunas and Zero Gravity chairs. The
wellbeing arm will be run separately from latter have a 180-degree recline, designed
the fi tness business, which in the UK to reduce compression of the spine and
encompasses Matrix Fitness Systems and relieve back pain, as well as increase blood
the Horizon and Vision brands. However circulation by placing the feet higher
Jon Johnston, MD of Johnson Health Tech than the heart. Airbag massage is also
UK, says this new venture “was a logical incorporated to further reduce stress.
move for Johnson to diversify its global Key target markets for Inner Balance
business. The wellness industry perfectly include hotels, corporate facilities,
aligns with Johnson’s corporate mission to local authority sites and independent
improve people’s health and wellbeing”. operators – facilities that wish to create
The fi rst products will launch in the UK a wellbeing offering, but that have limited
Zero Gravity chairs: Feet higher than this month, distributed by Inner Balance budget and/or space. The range will also
the heart for improved circulation UK. Designed to be stylish and high be sold through retail channels.
66 Read Health Club Management online february 2010 © cybertrek 2009
healthclubmanagement.co.uk/digital
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