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simon wright md, dynamic activity
ibration training can and should in combination with vibration training. traditional vibration
provide a good return on Operating the platforms only needs platforms, it’s possible
investment (ROI) for health straightforward training, but training for operators to
club operators and for members who is required to deliver the functional use them as part of
use it. In order to achieve this, however, exercises that can be performed on the a specialist training programme and
it’s vital that operators choose the platforms, in much the same way that still achieve the ROI required. In our
right platform for their business goals training is required for kit such as TRX, experience, however, the best ROI is
and their members, with a clear plan kettlebells and BOSU balls. not achieved by charging for use of the
of implementation. Just purchasing a We’re working with some of the platforms – it’s not practical to restrict
platform and placing it on the gym floor leading trainers, customising our training usage of specifi c pieces of equipment on
will not get the required ROI. courses in conjunction with the needs the gym fl oor – but through additional
Dynamic Activity views its bodycore and the kit available at a club. personal training revenue, as well as
platforms as ‘functional training With signifi cantly smaller investment through increased retention resulting
platforms’: the effect of exercises can required to implement bodycore from members achieving their goals
be signifi cantly enhanced when used functional training platforms than more effectively and effi ciently.
graham taylor md, bodycoach vibration training systems uk
s with most serious fitness if they were correctly trained. This which in turn leads to
equipment and programmes, training doesn’t have to be one-to-one machines lying idle.
good quality training for – small groups can be trained, during There’s a cost for
members using vibration machines is induction for example – but this training training, whether this
absolutely essential. needs to be thorough, not cursory. It is included in the equipment cost or
Unfortunately, there are many can take up to four hours per group. In negotiated separately. Clubs should
vibration machines – across all brands some cases, members could be charged try to train as many instructors as are
– which lay virtually unused in clubs, extra, but only for fi rst-class instruction. necessary to ensure members get easy
because there’s no effort being made We recommend that staff should be access to training: training several staff
to instruct members, or because the trained by suitably qualifi ed people, not at once will also bring down the cost.
quality of instruction is poor. A lot by colleagues. They need to be fully Ultimately, how staff are trained and
of people are put off gyms in general, conversant with the postures, techniques how members are instructed is down
and equipment in particular, by poor and physiology surrounding vibration to the management of the facility – but
instruction; a large proportion of gym training; the ‘fi lter down’ method tends it should also be a case of co-operation
members would use vibration training to result in poor training for members, between operators and suppliers.
kevin barclay-webb ceo, advanced wellness distribution (vibrogym/pneumex distributor)
ibration training is a specialised The PT sessions also enable the trainer but overcharging will
area. As well as the standard gym to give the client their own individual be off-putting. Use
members who use the vibration workout, which helps with upselling of the sessions as a loss
plates, we use Vibro Therapy as a tool to further PT sessions – to continue regular leader and charge
attract parts of the community who might training, to periodically upgrade the around £30 for the three sessions.
not normally use a gym – for example, for workout, or even for referrals. To become a Vibro Therapist, all gym
the grey market, people with disabilities I would advise that you do charge the staff must be trained by us. We don’t
or sports injuries, and for posture and client for the training sessions, but not encourage staff to train each other as
gait correction. When dealing with these too much. If you don’t charge, the client it’s such a specialised subject. This costs
sections of the population, a great deal of won’t respect the information given, £250 plus VAT for Levels 1 and 2 – a one-
responsibility is involved – it’s very easy day course. Level 3 involves three-hour
to cause damage to a client if they don’t specialised workshops – golf-specifi c
use vibration training correctly. usage, for example – at £95 plus VAT.
With this in mind, we advise that all It’s vital that the gym’s management
clients – whether they’re international and team buy into vibration training and
athletes or people in their senior years invest in the correct training if they’re
– have three 20-minute personal training providing the equipment, otherwise it’s
sessions with a qualifi ed Vibro Therapist a complete waste of time having the
before they’re allowed to use the machines in the gym at all.
equipment unsupervised. This ensures
that the client can use the vibration plate Vibrogym equipment is used by gym jo talbot
in a safe and effective way. members with medical conditions
52 Read Health Club Management online february 2010 © cybertrek 2010
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