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welcome to
HEALTH CLUB MANAGEMENT
Get kids active by making it fun p38 Fancy taking part in the Swimathon? p26
contents
06 letters
We need to think differently if we’re
to be taken seriously on our quest
to get the nation active, says Serco
Leisure’s Andy King
08 news round-up
Balfour Beatty appointed main
contractor on Plymouth’s £46.5m Life
Centre, and REPs clarifi es its role
16 international news
Oasis of the Seas launches, and
Aspria opens its fi rst club in Italy
Tips on extending the reach of your spa p74
KIDS’ F
ITNES
S
18 fi a update 26 competitive edge 39 fi tness outcomes
The launch of Let’s Dance with Details of charity challenges to focus How can the fi tness industry work
Change4Life, and a look at this year’s the training efforts of your members more closely with government to
Change4Life roll-out plans ensure effective monitoring of kids’
28 everyone’s talking about... physical activity initiatives? We report
22 people news tackling dementia
We talk to the entrepreneur behind Should the health and fi tness 44 virtual reality
New York’s I.AM.YOU. yoga studio industry be playing a bigger role in A summary of the results from the
the management of Alzheimer’s? inaugural email-Focus survey into
24 diary dates email enquiry handling
Get ready for FORUMCLUB, 30 interview david brame
IHRSA, SPATEC and FIBO The MD of Bladerunner on creating 46 q&a dave wright
tailor-made solutions, and the need The new FIA board representative
to deliver on your promises for independent operators talks
KIDS’ F
ITNES
S
about what more needs to be done
34 catching them young to support the independent sector
A US initiative has shown that fi tter
kids perform better academically and 49 good vibrations
suffer fewer behavioural problems. Advice for the effective integration
Now the scheme’s heading to the UK of vibration training at your club
KIDS’ F
ITNES
S
38 reality gap 53 usage instructions
Parents are failing to realise how We ask manufacturers to give the
inactive their kids really are, says low-down on the use and application
Results please! p39
a new survey of their favourite piece of CV kit
4 Read Health Club Management online february 2010 © cybertrek 2010
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