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update news
in brief...
nuyuu acquires
two new gyms
revamped gym opens
at bolton facility nuyuu fi tness, the gym chain launched in
An extended fi tness suite has October by Ben Silcox and Dragons’ Den
opened to the public at Horwich entrepreneur James Caan, has expanded
Leisure Centre in Bolton, its portfolio to fi ve sites after acquiring
Lancashire, following the completion two new properties.
of a £250,000 refurbishment. The £2m venture, which is backed
Renovation work was undertaken by Caan’s private equity fi rm Hamilton
by the Bolton Community Leisure Bradshaw, has added LA Fitness outlets
Trust and Life Fitness, which has in Newbury (Berkshire) and Stevenage
led to the creation of a 456sq m (Hertfordshire) to its existing sites in
(5,005sq ft) gym offering three Alesha Dixon will be actively Slough (Berkshire), East Grinstead (East
different spaces and 80 stations. involved in the new dancing classes Sussex) and Livingston (Scotland).
A new entry-level gym space has Both the Newbury and Stevenage
been created in the centre’s former
la fi tness
gyms will be redecorated and rebranded
crèche, which has been designed to as part of the fi rst phase of a three-
cater for disability groups, schools,
recruits dixon
stage development programme. Phase
junior clubs and elderly people, as two will see the installation of Precor
well as offering cardiac rehabilitation. Health club operator LA Fitness has and Vibrogym equipment, while phase
teamed up with Alesha Dixon, a three – scheduled for March 2010 – will
childhood obesity former winner and one of the judges involve member feedback in addition to
levels still ‘too high’ on the BBC’s popular Strictly Come more extensive site works.
New research published as part of Dancing show. Dixon has been brought Silcox, nuyuu managing director, says:
the government’s National Child in to devise new dance and exercise “Newbury and Stevenage fi t our model
Measurement Programme has courses for the chain. entirely in terms of population density
revealed that more than one in The four-year deal will see Dixon hold and refurbishment potential.”
fi ve children in the UK are starting a strategic role in which she will receive
school overweight or obese. a share of the revenues generated
The Department of Health (DH) through the new classes she will consult
says the NHS Information Centre’s on. The appointment comes as part of
study shows that the rapid increase LA Fitness’ repositioning strategy, which
in childhood obesity levels has includes the refurbishment of all of its
started to level off, but accepted 83 clubs and the launch of the new LA
that the fi gures among young people Fitness experience.
were still “too high”. LA Fitness is the latest operator
According to the report, 24 per hoping to cash in on the increasing
cent of boys and 21.5 per cent of popularity of dancing and interest in
girls in reception class were deemed the government’s Dance4Life campaign:
to be either overweight or obese in December 2009, Fitness First
during 2008–09, while nearly a third announced that it had struck a deal
of Year 6 pupils – 32.6 per cent – are with BBC Worldwide to offer new
above their recommended weight. group exercise classes based on the The company was launched by
Strictly Come Dancing show. Silcox and Caan in September 2009
Service you can rely on - guaranteed 48 hour call out*
For all makes of commercial gym equipment
The three levels of service agreement give you the option of
choosing the Agreement most suitable for your requirements,
depending on the usage of your facility. With your choice of
Agreement will be Health & Safety cover and preventative
maintenance procedures. Once inducted, each member of staff issue 4
will receive a Certificate to show they are fully conversant with
catalogue
out now
the weekly checking of the equipment included in our Agreement.
Financially, the Agreement helps you forecast the labour
cost of maintenance, keeps parts costs to a minimum
and, most importantly, the equipment safe.
*Subject to service agreement
Call: 0845 402 2456 www.servicesport.co.uk sales@servicesport.co.uk
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